by Arik HansonAugust 21, 2016 Look, I’m comfortable in my current position as an independent consultant. In fact, I’m thrilled I get to do this job day-in and day-out. I’ll do it as long as my clients let me. But, from time to time, I’ve given thought to what it would be like to take … Continue reading If You Were Going to Build a Social Media Team From Scratch How Would You Do It?
by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
by KC Claveria Follow @kcclaveriaAugust 21, 2016 When I first heard of Instagram Stories, my initial reaction was a mix of disgust and disapproval. The feature, which was unveiled by the Facebook-owned company this month, allows users to post content that disappear within 24 hours. It’s a blatant, unapologetic copy of Snapchat, the photo- and … Continue reading Ephemeral innovation: Lessons from the Instagram Stories-Snapchat Saga
by KC Claveria Follow @kcclaveriaAugust 16, 2016 Online communities have become a necessity in today’s business world. To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. The 2015 … Continue reading Why Online Communities Are Growing And How You Can Get More From Them
by Brian Sutter Follow @SmallBizBrianAugust 19, 2016 Meticulously computing inventory sounds like a laborious, time suck that no one looks forward to. Yet over and over again, we see proper inventory management as the key to business survival. Just take a look at Ralph Lauren’s recent colossal profit decline of 50 percent in the past … Continue reading Advice From Successful Business Leaders on Inventory Control
by Kirsten Tanner Follow @kirstygirlAugust 18, 2016 For a budding entrepreneur inspiration can be found almost anywhere with the number of start-ups gaining traction, the oftentimes stupid ideas on Shark Tank getting air time and actual credit and of course the huge success stories that can be seen everyone, none more so than Pokémon Go. … Continue reading What Entrepreneurs Can Learn From Pokemon Go
by Laila HowardAugust 15, 2016 Let’s be honest, you never remember anything like you remember a first. The first time you ride a bike. The first time you fall in love. The first time your infant takes a step. All of our firsts are breathtaking, messy and glorious. Your first job is no exception. That … Continue reading Lessons from Stephen Colbert’s #FirstSevenJobs
August 4, 2016 Social media (along with the entire digital environment) is constantly changing. Internet users are becoming increasingly fickle and the battle for their attention is becoming fiercer by the minute. Keep up or get out. How can you make social media work for your business? By building a strong online presence and offering … Continue reading Social Media Success: 10 Things Marketers Can Learn from Netflix’s Social Strategy
by Andrew Dalglish Follow @circle_researchAugust 18, 2016 Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. Others are passive observers – they simply … Continue reading Driving Action From a Customer Satisfaction Program
by Kim CampbellAugust 18, 2016 A GPS unit that provides a general sense of direction based on landmarks (“turn left at the train station, head South after the statue of the town mascot”) could feasibly get you from point A to point B. But if you want to cut the confusion, speed up your journey … Continue reading How to Get Actionable Insight from your Contact Center Reporting
