Gregory T. Huang Danny Wong — November 23, 2016 Follow @dannywong1190— November 23, 2016 About a year before Michael Salguero and I were first introduced, Salguero inked a deal to buy the website CustomMade.com. That was in 2009. And for a business that hadn’t yet launched, Salguero and his co-founder Seth Rosen committed to purchase … Continue reading Why You Should Bootstrap Your Ecommerce Business: Tales From a Battle-Tested Founder
Jonny Rosen — November 24, 2016 Follow @ohjonny— November 24, 2016 Social media can be a fickle mistress. What’s trendy today will be passé tomorrow. What engages readers now will annoy them later. What makes you seem cool and edgy now will make you seem clueless and hokey later. Even something as simple as the … Continue reading What to Cut from Your Social Media Vocabulary
Rachel Serpa — November 23, 2016 Follow @getbase— November 23, 2016 Did you know that 2.5 exabytes of data are created each and every day? To help put that number in perspective, that’s equivalent to 5 million laptops, 90 years worth of HD video or 250,000 Libraries of Congress. Crazy, huh? But not all data … Continue reading How to Extract Actionable Sales Insights from Unstructured Data
by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones
Augustus Franklin — November 20, 2016 Follow @augfrank— November 20, 2016 “Famous pivot stories are often failures but you don’t need to fail before you pivot. All a pivot is is a change in strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision – a way to be … Continue reading Business Lessons From 6 Startups That Pivoted to Success
by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. Nadine Dietz & Erica Seidel on November 17, 2016 © TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with … Continue reading From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
Jason Carney — November 16, 2016 Follow @WorkSmartPEO— November 16, 2016 Millennials — they’re different from any other generation of worker, and they’ll soon be the majority of the workforce. In fact, they’ll make up three out of every four employees by 2025, according to a recent article by TIME Magazine. Because of this huge … Continue reading What Employers Can Learn From Millennials
David Christopher — November 15, 2016 Follow @davidmchris— November 15, 2016 When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs. It can send a truckload of referral traffic. In fact, it’s one of the highest sources of referring traffic on the … Continue reading How to Get a Huge Traffic Boost From Pinterest
