Krista Park — January 16, 2017 — January 16, 2017 Analytics is an area of constant refinement and shifting opinions. While numbers themselves are concrete, our interpretations, evaluations, and meanings of them can change. Definitions and context are key to understanding and interpreting data. Why? Well, every site we track requires an agreed upon understanding … Continue reading Standardize Your Analytics: From Initial Requirements to Data Outputs
Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season
by Laurie Sullivan@lauriesullivan, January 13, 2017 Google bridges its virtual assistant Home with a downloadable smartphone app that can help marketers in optimizing for voice search. Some believe the next step will be pulling in the data to analyze and optimize cross-channel campaigns. With the growth of voice assistants, voice data will become a … Continue reading Marketers Search For Campaign Data From Virtual Assistants
Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign
Kaitlyn Hammond — January 12, 2017 — January 12, 2017 Holiday sales for any business can have a major impact on how the next year begins. Anticipating for the rush can sometimes leave small and big business with excess inventory and decisions to make with what to do with it now, as well as what … Continue reading Extra Inventory From the Holidays? 6 Ways to Use it Now and Plan for Next Year’s Product
Janet Anthony — January 11, 2017 — January 11, 2017 Being levied with a Google penalty is the nightmare of pretty much every single website owner and developer. Considering that most people look online for what they need through their search engine, it is mandatory to be in the good graces of all search engines, … Continue reading How to Protect your Website From a Google Penalty
Stephan Aarstol — January 9, 2017 Follow @TowerPB— January 9, 2017 Here’s a snapshot of the American workforce in the early 20th century: Our own Industrial Revolution — influenced by the United Kingdom — required employees to work six days a week and log 10-16 hours per shift. Not surprisingly, that dogged schedule maimed or … Continue reading Do More in Less Time: 3 Steps to Get Greater Productivity From Shorter Workdays
Adam Roberts — January 6, 2017 — January 6, 2017 LinkedIn is the king of social media in the B2B world – and for a number of reasons. The channel can be used as an opportunity to share vacancies within the company and source the best talent, showcase your business’ content and great work, as … Continue reading LinkedIn for Leaders: Are You All Singing From the Same Hymn Sheet?
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur. Liad Agmon on January 6, 2017 Shortly after I sold my first company, a friend took me to the poker tables at a casino in Florida. I had never played … Continue reading Entrepreneurial lessons from an amateur poker player
Annie Qureshi — January 6, 2017 — January 6, 2017 It is entirely possible for a smaller firm to outperform a massive corporation. Sure, the big guys have an incredible amount of resources: people, capital, infrastructure, large client base, stellar marketing firms. But, there’s one singular advantage that a small business has. The individual that … Continue reading 3 Lessons from Smaller Retailers Outperforming the Big Guys
