Video Conferencing: A Better Way to Conduct Business Meetings

January 22, 2016

Conducting business meetings can turn out to be a very complicated process, especially in today’s busy world. Yet they are a vital aspect of a business’s welfare, so it is important that they are handled efficiently. Fortunately, advancements in technology have made it possible for businesses to outline their goals as well as keep track of successes and failures in a better way. This is where video conferencing comes into place. This method offers many benefits beyond the scope of traditional business meetings in a boardroom. If you are operating or are part of a business of any size, you should get to know some of the main reasons why video conferencing can help you in the long run.


Saves Money and Time


Video conferencing saves businesses precious time and money. A traditional business meeting that involves the contribution of global partners as well as face-to-face contact requires the need to travel. On the other hand, you can cut out that process by going the virtual route and save your company and/or yourself gas, mileage, and money. According to Chron, business travel can be very expensive and time-consuming, but the opposite can be said about video conferences. These can be conducted with less of a financial burden on businesses, no matter who pays for the service provider. Furthermore, meeting attendees can log into a meeting within a few minutes, without wasting time at an airport or cashing out on a plane ticket. Businesses can then afford to invest all of the money they save in more important initiatives, like expanding property or payment raises.


Increased Flexibility and Organization


Video conferencing allows companies to be more flexible and organized with how they manage themselves. It takes more effort to recruit meeting attendees and to schedule a meeting on a short notice when it has to be done through traditional means. On the flipside, meeting invitations can be sent out via email as well as by telephone to gather participants for video conferences very quickly, which can be done from practically anywhere, especially with Wi-Fi. For example, you could schedule a meeting from the comfort of your own home and not have to scurry around your workplace to alert attendees. In addition, you can go on to perform the meeting from home, but you should dress accordingly for an acceptable presentation of yourself (avoid pajamas).


Enhanced Engagement and Productivity


By performing virtual conferences, participants stand a greater chance of being more engaged and productive. For example, video conferencing is a better option than conference calls, which only allow for auditory stimulation. Being a part of an online web meeting allows participants to not only be engaged listeners, but engaged viewers, who can provide and receive emotional responses. Healthy emotional connections are a critical component of satisfying professional relationships. Being able to assess body language is also an important factor. These elements make web meetings feel increasingly personal and familiar, which gives way to significant bonds being formed, according to Mashable. You can even tape and archive important meetings in order to review them for future purposes. This enables you to construct a library packed with valuable information that can help you sustain business activities, such as hiring new employees. Need to inform new remote hires of the latest company protocols in a relatively quick manner? No problem! Just choose from a relevant selection of archived materials to swiftly share with them for studying.


Improved Work-Life Balance


The more flexible a business becomes, the more sustaining power it gains. This is why so many companies rely on remote employees, contractors, and freelancers. Businesses benefit by sourcing out demanding work to individuals in remote places who can be contacted conveniently through video conferencing software like Blue Jeans. On-site and off-site business members can stay connected and focus on building a brand successfully. This cuts back on business expenditures, such as providing computers and internet access to workers. Remote workers benefit because companies allow them to have very adjustable work schedules, which are usually set up by the workers themselves. In addition, remote workers can cut out expenses for travel, business attire, and dining out. College Recruiter indicates such workers are not tied down to a rigid 40-hour work week and have the ability to easily relocate when necessary without losing their jobs. This makes for a less stressful and more enjoyable work experience for everyone involved.


It is evident that there are many advantages connected to performing video conferences for business meetings. As a business in this rapidly changing world of growing technology, it is imperative that your company stays up-to-date in advancements that support your attractiveness to clients, employees, and customers. Business meetings are the glue that hold companies together, and doing them virtually can end up being a much more satisfying opportunity to thrive.

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