We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well. Tony Edward on November 14, 2016 Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your … Continue reading How to avoid an outbound link penalty from Google
Meredith Guarco — November 13, 2016 — November 13, 2016 We continually get questions from clients and prospects about site rankings and best practices for website optimization. There is so much confusing information out there, so we decided to create a simple info-packed infographic, “SEO SOS: Save Your Site From the SEO Mistakes You’re Making … Continue reading SEO SOS – Save Your Site From the SEO Mistakes You’re Making Right Now
Scott Fenstermaker — November 12, 2016 — November 12, 2016 How Can Facebook Ads Bring More People To My Store? Facebook advertising is exceedingly useful for raising awareness and engagement, for generating leads and eCommerce activity…really for bolstering just about any online business goal. However, translating Facebook Ad campaigns to trackable brick-and-mortar foot traffic has … Continue reading Getting Foot Traffic From Facebook Ads (And Tracking It Too)
Colleen McKenna — November 10, 2016 Follow @Colleen_Intero— November 10, 2016 How many hours a week do you think you spend arranging phone calls and meetings? It’s become the bane of the workday. And then, someone needs to reschedule. It can take you right off the rails. I had two meetings this week that rescheduled … Continue reading Let People Schedule a Call with You From Your LinkedIn Profile
David Christopher — November 7, 2016 Follow @davidmchris— November 7, 2016 Instagram post descriptions can’t contain links to websites With more than 500 million active monthly users and counting, every blogger and business owner wants to get traffic from Instagram to their website. But despite posting regularly and growing our like counts, actually getting people … Continue reading How To Get Traffic From Instagram: The Complete Guide
Patrick Whatman — November 4, 2016 Follow @mrwhatman— November 4, 2016 Colleges are big business. Schools have huge marketing teams working full-time to build their brands. They’re looking for ways to boost admissions, build their brands, and make their campuses seem special. Naturally, they’re turning to social marketing. You go where your market is, of … Continue reading 5 Social Media Strategies From Schools Doing It Right
Erika Trautman — November 4, 2016 Follow @raptmedia— November 4, 2016 In a changing workforce dominated by digital transformation, an employee’s ability to learn and continue to develop professionally is crucial to their loyalty to a company or organization. Effective job training and professional development are not only prerequisites for long-term advancement, but they’re also … Continue reading What Employees Aren’t Learning From Onboarding & Training
Taz Lake — November 3, 2016 Follow @tazlake— November 3, 2016 The 2016 election season is in full swing, and there are four main candidates for the office of the President of the United States. Hillary Clinton, Donald Trump, Gary Johnson and Jill Stein are all vying to become the CEO of our country. Of … Continue reading What Businesses Can Learn from Presidential Candidate Websites
Katherine Buchholz — November 3, 2016 — November 3, 2016 28.4 billion calls will result from display advertising in 2016. Your display ads, from the targeting to the ad copy, need to help consumers understand what action you want them to take. While display ads are still heavily used for brand awareness, there is an … Continue reading 5 Tips to Drive More Calls From Display Advertising
According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails. Amy Gesenhues on November 2, 2016 According to a study released today by the Online Trust Alliance (OTA), fewer online retailers are including “clear and conspicuous” unsubscribe links in their email marketing compared to last year. … Continue reading Study finds e-retailers are making it more difficult to unsubscribe from emails
