Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue. Tamar Weinberg on December 16, 2016 To what extent does data actually drive your marketing decisions? The way I see it, you probably fall … Continue reading How to get the most value from your marketing metrics
Dave Sutton — December 15, 2016 — December 15, 2016 In 1982, Nielsen defined Category Management as: “a process that involves managing product categories as business units and customizing them [on a store by store basis] to satisfy customer needs.” Nielsen was a little ahead of its time in that customizing product offerings on a … Continue reading From Retail to Restaurants, Category Management Yields Big Returns
Steve Mitchell — December 15, 2016 Follow @bstephenmitchel— December 15, 2016 Imagine you’ve just won $ 1 million from Publishers Clearing House. And now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong….so now someone else gets this life-changing prize. Wouldn’t … Continue reading How to Prevent Online Data Conflict From Ruining Your Business
Michael Conlon — December 13, 2016 — December 13, 2016 ‘Tis the season to be jolly…..and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit … Continue reading 5 Tips To Take Your Holiday Emails From Naughty To Nice
Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he’s applied to his B2B marketing efforts. Scott Vaughan on December 9, 2016 Over dinner a few weeks back in Austin, a few of my B2B marketing peers pointed out how much … Continue reading Invaluable B2B marketing hacks we can learn from publishers
Conrado Langer — December 9, 2016 — December 9, 2016 Google now processes over 3.5 billion searches per day, every single day. No wonder 10 out of 10 businesses want only one thing: to appear on the first results page for keywords related to their industry. This kind of visibility is the promise of a … Continue reading SEO Case Study: From Second Page to Second Place in Two Weeks
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Jordan Kasteler on December 6, 2016 at 12:21 pm Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, … Continue reading 8 companies doing social media right and what marketers can learn from them
Amrit Kirpalani — December 1, 2016 Follow @amritkirpalani— December 1, 2016 How Amazon is using market Personalization It is no secret that Amazon is a force to be reckoned with when it comes to marketing personalization. Amazon dominates the e-commerce market because of its ability to personalize content to each individual across the entire customer … Continue reading Lessons Learned From Amazon’s Marketing Personalization
Sahail Ashraf — December 2, 2016 Follow @Talcontent— December 2, 2016 It was bound to happen. One of the most powerful social media platforms around has decided that it deserves its own glitzy awards event. Twitter has just delivered its first set of winners of the Twitter Awards. These awards are centered around a few … Continue reading What Brands Can Learn From The First Ever Twitter Awards
Christopher Jan Benitez — December 2, 2016 Follow @christopherjanb— December 2, 2016 Image taken from Pixabay Transportation is one of the historical backbones that supported the human civilization. And just when people thought transportation technology had reached its limit, ridesharing apps were invented. Although taxis have been doing the same thing for generations, the genius … Continue reading 7 Startup Lessons to Learn from Ridesharing Companies
