Tag Archives: Friends

How to Handle Friends Who Want Free Advice When You’re a Small Business Owner

Kara Perez — March 18, 2019 — March 18, 2019 When you work for yourself, the lines between your personal life and business life can blur easily. Normal work hours can no longer apply. And you might find that your friends want to pick your brain more than once about your area of expertise. While … Continue reading How to Handle Friends Who Want Free Advice When You’re a Small Business Owner →

Attention, CFOs: Transactional Marketplaces Are Not Your Friends

Content Strategy

Michael Burdick — January 3, 2019 Follow @paro_io — January 3, 2019 geralt / Pixabay A staggering 43 percent of the U.S. workforce is projected to be part of the gig economy by 2020, which is welcome news for swamped CFOs and their overloaded teams. Instead of watching bandwidth burnout destroy their best people or … Continue reading Attention, CFOs: Transactional Marketplaces Are Not Your Friends →

How to Win Friends and Influence Influencers

Community Building

Chris Abraham — August 13, 2018 Follow @chrisabraham — August 13, 2018 As an influence marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. The goal is … Continue reading How to Win Friends and Influence Influencers →

10 Reasons It’s Risky to Be Friends with Your Staff

Management Skills

Liz Kislik — February 5, 2018 Follow @lizkislik — February 5, 2018 Clients often ask me how to deal with tricky interpersonal relationships in the workplace. Two of the most challenging situations occur when a leader hires a friend or even the friend of a friend, or when a leader and a subordinate start a … Continue reading 10 Reasons It’s Risky to Be Friends with Your Staff →

B2B Website Design Trends: Friends or Foes?

B2B Engagement

Kara Jensen — November 16, 2017 Follow @BopDesignSD — November 16, 2017 Scrolling single page websites, videos playing in the background, short-form content, pop-up calls-to-action, hamburger menus. These are just a handful of the B2B website design trends showing up across various brand websites. However, we all know that just because something is trendy doesn’t … Continue reading B2B Website Design Trends: Friends or Foes? →

AI Knows What is Fake News, Even if Your FB Friends Don’t

Artificial Intelligence

AI Knows What is Fake News, Even if Your FB Friends Don’t by Catherine Lu, Op-Ed Contributor, March 3, 2017 While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study, fake pro-Trump stories were shared at least … Continue reading AI Knows What is Fake News, Even if Your FB Friends Don’t →

How to Win Friends with Influencer People

Influencer Strategy

Jonathan Bright — November 24, 2016 Follow @SoutherlyComms— November 24, 2016 Celebrity is dead. Long live the influencer. Until they become a celebrity. Then they’re dead again. I was at a conference last night entitled The Power of Influencer Marketing, hosted by Youzz, an online marketplace that matches brands with relevant influencers, and where a … Continue reading How to Win Friends with Influencer People →

Twitter & Customer Service: Friends With Benefits

Twitter Tools

by Danny GoodwinOctober 7, 2016 Are you responding to your customers’ tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study. Twitter’s study examined three industries – airlines, quick-service restaurants, and telecoms – and found that brands that were responsive to tweets from customers were … Continue reading Twitter & Customer Service: Friends With Benefits →

The Digital Guide to Winning Friends and Influencing People

Customer Engagement

by Michael LambourneAugust 6, 2016 Relationships are the building blocks for happiness in life, but will also largely determine the success of your SEO and online marketing content promotion campaign. Whether you want to build backlinks or increase the social shares for your new post, you will need a lot of good relationships. Real relationships, … Continue reading The Digital Guide to Winning Friends and Influencing People →