The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here’s how AI can help uncover them. By Ed Poppe Published on June 18, 2026 The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for … Continue reading What customers tell friends that marketers miss
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. Ed Poppe on November 3, 2025 The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and … Continue reading How to turn holiday shoppers into loyal friends, not one-time buyers
Instagram introduces Live broadcasts for ‘Close Friends’ Rachael Davies Tech Journalist Meta’s Instagram is introducing a way to livestream to smaller, hand-picked private audiences. Going live on Instagram has been a feature for a long while now but a new feature is being gradually rolled out to allow users to stream to a smaller, … Continue reading Instagram introduces Live broadcasts for ‘Close Friends’
You can now restrict Instagram Lives to Close Friends There’s also the option to add music to carousel posts with videos. kris holt Thu, Jun 20, 2024 Instagram Instagram is rolling out another way for users to engage with a smaller group of friends and followers starting today. Close Friends on Instagram Live … Continue reading You can now restrict Instagram Lives to Close Friends
Instagram’s next feature might be a copy of BeReal Instagram’s “Candid Challenges” are currently an “internal prototype,” according to the company. K. Bell @karissabe Charles Platiau / Reuters Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently … Continue reading TikTok experiment asks you to share BeReal-style daily posts with friends
By Tracy Brower April 08, 2022 The workplace is one of the primary places people find friends. In fact, according to research, making friends at work is second only to making them in high school or college. But friendship has declined, and large numbers of people are reporting they don’t have enough friends and they’ve … Continue reading You can make friends at work. Here is how to foster life-long connections
Brian Wallace June 1, 2021 When it comes to creating a digital marketing strategy, ignoring trends on social media is like passing “Go” in Monopoly and refusing to collect $ 200. You can keep moving forward, but you’re not profiting from a potential layup. To put it in business terms, you’re ignoring the fundamental concept … Continue reading Trends Are Your Friends: Video Responses Rule in Digital Marketing
Hugh Stephens August 25, 2020 Do you want to share Instagram posts or stories with only a selected number of people? FACT: Instagram is an ideal platform if you want to build a strong community. But once you’ve gained more followers, though, you may want to filter your content. Your boss shouldn’t necessarily see the … Continue reading How to Use the Instagram Close Friends List
Elliot Begoun — January 14, 2020 Canva.com Okay, now that we are a couple of weeks post-holiday, I want to ask a question. How many of you had an awkward holiday dinner or celebration with a friend or a family member who is also an investor? When the money that is invested in your business … Continue reading The Fallacy of Friends & Family (DD)
Victoria Taylor — November 22, 2019 In December 2018, Instagram officially launched its new story feature, “Close Friends.” This feature allows you to create a list of “Close Friends” you can exclusively share stories with on a day to day basis. This “Close Friends” feature was initially made for followers to share more private moments, … Continue reading 5 Ways to Use the Instagram Close Friends List for Business
