To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance. Andy Taylor on February 5, 2016 The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from … Continue reading Google Search Partner Network: Friend Or Foe?
by Johnathan Dane January 13, 2016January 13, 2016 Have you ever thought your Google advertising account should be performing better? You may be following the advice of many that say that the more time you spend in your account, the better. But what if it’s all backwards? What if it only takes you 10 minutes … Continue reading Why PPC Granularity Will Be Your Best Friend
by Troy Hollenbeck December 16, 2015 Follow @troyhollenbeck1December 16, 2015 The simple definition of “Fear” is to be afraid of something, someone, or fear is an invisible barrier holding you back from being the best you can be. It doesn’t have to be just marketing, sales, and advertising either. Fear can be in professional sports, … Continue reading Why Fear Can Be An Entrepreneur’s Best Friend
VerticalResponseOctober 14, 2015 Starting a small business costs a lot of money – from the expenses of creating a professional business plan and incorporating to buying inventory, hiring staff and marketing your business. So it’s understandable that entrepreneurs look for ways to save money. You may think it’s a smart move to save by hiring … Continue reading 5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever
Catalin ZorziniSeptember 22, 2015 If you currently run an online business, take out your most recent credit card processing statement. If you’re still in the market for building an online business, put all your focus on this article, because this could mean the difference between you cutting costs efficiently or draining your resources way too … Continue reading The Interchange-Plus Pricing Model and Why It’s Your Best Friend
Andrew GazdeckiSeptember 9, 2015 BOGO. BOGOHO. BTGOF. No, I’m not speaking in tween. Anyone with an email account has probably been spammed at least a hundred times with similar acronym-ed subject lines. The Buy One Get One Free deal is the O.G. of the retail world—a “come one, come all” to the deal-hungry. I know … Continue reading Creative Couponing: The Best Friend of Small Business
Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals. Michael Litt on April 24, 2015 Marketers have a lot on their plates, and their jobs aren’t getting any easier. Marketing technology is getting more complex. Sales teams continue to want more … Continue reading Video Is A Marketer’s Best Friend
Mari KaneFebruary 24, 2015 If you currently don’t use Webmaster Tools, get thee to the site now. Where Google Analytics tells you about your site’s traffic, Webmaster Tools shows you how to get more traffic. This Google toolbox is jammed packed with sophisticated tools that allow you to manage how Google indexes your site for … Continue reading How to Use Webmaster Tools and Make Google your Friend
Angela Everitt December 23, 2014 Remember the days when email was ‘the future’? The absolute harbinger of greater efficiency in the workplace? In recent years there has been a bit of a backlash against the humble email – many commentators trumpeting its demise cite findings from a study by Loughborough University that suggest it … Continue reading The Enewsletter: Sharpen Up The Tool That’s Still Your Internal Comms Best Friend
