By Mita Mallick November 27, 2022 As we scroll through our social media feeds, news of layoffs continue to dominate the headlines: “Thousands at Meta, Twitter, Salesforce lost jobs this week—the shock could ripple through the economy for months” and “Mass Layoffs Are Happening at Amazon” and “Disney Plans Layoffs, Rigorous Review Of Spending … Continue reading How to support a friend who has been laid off
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019 One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Personal Branding Blog — December 10, 2018 — December 10, 2018 It is ok to have a friendly relationship with coworkers. Actually, this makes the work day much more enjoyable. However, becoming friends with direct reports is a little trickier. As the boundaries are getting blurrier in corporate America and the workplaces are shifting to … Continue reading Your Manager is Not Your Friend
Beth Corby — August 1, 2017 — August 1, 2017 As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our next post: the best referral experiences create their own moments. That’s perhaps an obvious proposition. And when applied to the overall structure of the program, … Continue reading Essential Referral Emails: Part 4 – The Friend Reminder Email
Scott Barnett — February 24, 2017 Follow @scottabarnett— February 24, 2017 I had a conversation this week with a few publishers who were talking about how they use Facebook. A common theme arose, which was “should I love or hate Facebook?” My answer, (a bit tongue-in-cheek,) was “Yes.” If you are a local publisher, there … Continue reading For Local Publishers, is Facebook Friend or Foe?
by Emily LordahlSeptember 28, 2016 You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye. First … Continue reading What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance. Andy Taylor on February 5, 2016 The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from … Continue reading Google Search Partner Network: Friend Or Foe?
by Johnathan Dane January 13, 2016January 13, 2016 Have you ever thought your Google advertising account should be performing better? You may be following the advice of many that say that the more time you spend in your account, the better. But what if it’s all backwards? What if it only takes you 10 minutes … Continue reading Why PPC Granularity Will Be Your Best Friend
by Troy Hollenbeck December 16, 2015 Follow @troyhollenbeck1December 16, 2015 The simple definition of “Fear” is to be afraid of something, someone, or fear is an invisible barrier holding you back from being the best you can be. It doesn’t have to be just marketing, sales, and advertising either. Fear can be in professional sports, … Continue reading Why Fear Can Be An Entrepreneur’s Best Friend
