Jon Zacharias — April 25, 2019 — April 25, 2019
So you’ve taken the plunge and have decided to use Instagram as a way to advertise your products and brand. Here are a few things to keep in mind to get the most out of using this social media platform.
- Set Up a Business Profile
Setting up and/or switching to a business profile on Instagram is pretty easy. But why should you set up a business profile? The main reason is so that followers can contact your brand directly by clicking on your contact information. That’s important when trying to build your customer base.
- Use Free Tools to Gain Insights
Just like Facebook, when you set up an Instagram business profile, you unlock some very insightful tools to help you identify how many impressions your posts are getting, engagement data and even demographics.
- Use Instagram Stories
Who doesn’t love a good video? By using Instagram stories, you can display your product in use or being used by someone else. Or you can even show a behind-the-scenes video of how your product was made. The possibilities are endless!
- Hashtags
Hashtags are everywhere, but for good reason! Hashtags are an organic way to grow an audience. By using brand-specific hashtags in your posts, you’ll be able to gain followers. All users have to do is search a keyword or phrase, and in their search, they stumble upon your product or brand. There’s no easier way to bring in new followers than that.
- Influencers
Instagram influencers are very popular on the social media platform, and numerous brands have teamed up with influencers to feature their products. Consider teaming up with someone who has a large following and is able to showcase your products to their followers. In return for giving influencers free products, you’ll be able to gain exposure to an audience that may have not been in tune with your brand, thus gaining you more followers and more than likely, more sales.
- User-Generated Content
People love to post and share on Instagram. Why not ask your followers to post photos of them using your products? These can then be collected (with permission) and used in future Instagram posts showcasing real users using your brand.
- Sponsored Posts
Sponsored posts on Instagram are a great way to create a new audience. On Instagram, by using a sponsored post, you are reaching more than your followers. With sponsored posts, you’re able to reach a specific targeted market, which, in turn, can turn into more followers for your brand.
These are only a few of the basic tips to keep in mind when using Instagram for your brand. Be open to new ideas, and you’ll be on your way to gaining more followers and selling more product in no time.
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