Advertisers can leverage different workflows from tools like Optmyzr to be productive as the AdWords interface undergoes its major redesign. The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for … Continue reading Four ways to remain productive when the AdWords interface changes
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. Kyle Henderick on March 30, 2018 In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers … Continue reading The rise of passive opt outs: Four ways to boost engagement
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download. Brian Solis on February 5, 2018 Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over … Continue reading Four new search trends in mobile app discovery
When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem. Nate Elliott on January 17, 2018 For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these … Continue reading Four ways to fix the social data disconnect
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. Brian Weiss on December 4, 2017 At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform its estimation of the relevance, importance and … Continue reading Four brand-building activities that lay the foundation for SEO
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! Andy Taylor on November 10, 2017 During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. … Continue reading Four key holiday paid search trends to keep an eye on
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. Marcus Miller on November 2, 2017 SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two … Continue reading The four pillars of an effective SEO strategy
Sahail Ashraf — September 29, 2017 Follow @BizGrowInsights — September 29, 2017 A little while ago we looked at the hottest brands on Instagram. Now we are taking a similar in-depth look at Facebook. The hugely successful social media platform is a great place for brands to be. The top brands on the platform (including … Continue reading The Four Coolest Brand Pages On Facebook
Amanda Abella — August 18, 2017 — August 18, 2017 Maklay62 / Pixabay A big complaint among freelancers, business owners and consultants is the inability to predict monthly revenue. While inconsistent cash flow is likely in the beginning stages, at some point you start to wonder if you’ll ever figure it out. The Importance of … Continue reading How to Create Monthly Revenue In Four Steps
Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients. Scott Heimes on August 10, 2017 Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands … Continue reading Upgrade your email blasts with four simple tactics
