Wilbert Seele — March 23, 2020 Background On November 22nd, 2019, I gave the closing keynote at Scrum Deutschland, a talk called ‘The Four Things You Do To Prevent Value Delivery.’ In this keynote, I discussed the trends I found during my research at multiple organizations. For background, I’m often called into organizations to investigate … Continue reading The Third of Four Things You Do to Prevent Value Delivery
Tag Archives: Four
App Actions expands with four new categories
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more. George Nguyen on May 7, 2019 App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and fitness, finance and banking, food ordering and ridesharing. … Continue reading App Actions expands with four new categories
Determining Market Demand for New Products or Services: Four Questions Answered
Christa Tuttle — May 7, 2019 — May 7, 2019 rawpixel / Pixabay Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s important to set the stage for a successful and sustainable future for your new offering, … Continue reading Determining Market Demand for New Products or Services: Four Questions Answered
Simple Tech for Small Business Owners, Part Four: WordPress
Paige Duffy — October 9, 2018 — October 9, 2018 simplu27 / Pixabay So far in this series, we’ve talked about ways to drive traffic to your site using SEO and PPC and how to use analytics to make informed decisions. At the core of all these concepts is that your small business has a … Continue reading Simple Tech for Small Business Owners, Part Four: WordPress
Four Business Challenges All Entrepreneurs Face
Kara Perez — May 6, 2018 — May 6, 2018 sasint / Pixabay Owning a small business (or a big business) comes with a lot of challenges. The good news about that? You’re not alone in facing them. All business owners face some of the same problems and challenges. That means there’s a built-in community … Continue reading Four Business Challenges All Entrepreneurs Face
Four Digital Payment Innovations That Will Change How We Pay in 2018
Laura Bruck — April 18, 2018 Follow @EZShield — April 18, 2018 I recently had the honor of speaking at 2018 CBA LIVE with Kevin King from ID Analytics. It was a truly remarkable event with inspiration around every corner. We felt at home in our session on the growing risks of synthetic identity theft … Continue reading Four Digital Payment Innovations That Will Change How We Pay in 2018
Four ways to remain productive when the AdWords interface changes
Advertisers can leverage different workflows from tools like Optmyzr to be productive as the AdWords interface undergoes its major redesign. The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for … Continue reading Four ways to remain productive when the AdWords interface changes
The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. Kyle Henderick on March 30, 2018 In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers … Continue reading The rise of passive opt outs: Four ways to boost engagement
Four new search trends in mobile app discovery
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download. Brian Solis on February 5, 2018 Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over … Continue reading Four new search trends in mobile app discovery
Four ways to fix the social data disconnect
When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem. Nate Elliott on January 17, 2018 For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these … Continue reading Four ways to fix the social data disconnect
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