Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients. Scott Heimes on August 10, 2017 Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands … Continue reading Upgrade your email blasts with four simple tactics
In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites. Adri Nowell on June 26, 2017 Reaching the modern-day customer is tough. With online shopping, customers have access to an unlimited number … Continue reading Four ways brands can boost retail channel sales through content
Four Consumer Insights To Aid Search by Aaron Baar , Staff Writer, April 25, 2017 Search marketing used to be a simple idea: Create keyword strategies optimized for your products, buy those relevant keywords, and track and adjust accordingly. But the explosion of new devices and platforms (smartphones, social media, geo-fencing), have changed the equation … Continue reading Four Consumer Insights To Aid Search
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions. Russell Glass on January 13, 2017 I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even … Continue reading Four trends that will reshape marketing in 2017
Jeanette Nyden — December 23, 2016 Follow @JeanetteNyden— December 23, 2016 Boy am I hopping mad! If you were here with me you would see the steam coming out from my ears! It is 4 pm Sunday afternoon and I was comfortably reading the Sunday New York Times Week in Review when I came across … Continue reading Since When Did Negotiation Become a Four Letter Word?
by Justin Wilson Follow @Jus_WilsonOctober 22, 2016 If you are doing your marketing well, you will be very familiar with getting into the data provided by your web analytics package. One of the key metrics of whether your website is working is bounce rate. Bounce rate is defined as the percentage of single-page visits, i.e. … Continue reading Four Ways to Lower Your Bounce Rate
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. Pratik Dholakiya on September 30, 2016 SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When … Continue reading The four pillars of the future of SEO
by Ronn Torossian Follow @RTorossian5wprAugust 29, 2016 When it comes to social media, there’s more to branding than just posting status updates and responding to mentions and comments. Brands should also engage in social media monitoring and social media listening. In fact, doing one provides data for the other. They may sound the same, but … Continue reading Four Benefits of Social Media Listening
by Jeff Weisbein July 20, 2016 Follow @jeffweisbeinJuly 20, 2016 Since the web’s inception, we have had a crazed obsession with “hits.” In the ‘90s the question was, “how many hits did your website get?” As the web has evolved and analytics has improved, we’ve gone from asking about hits to asking about page views. … Continue reading Death to the Page View, Here Are the Four Metrics of the Future
by Tom Pick June 30, 2016June 30, 2016 Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. … Continue reading The Four Best Online Education Tools For Business Pros
