Matthew SantosNovember 2, 2015 SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite search engines. However, what you have to realize is that search engine optimization has changed a … Continue reading Forget Everything That You Think You Know About SEO
Bob WoodsOctober 15, 2015 I’m always excited when I click “Publish” on a new Long-Form Post here on LinkedIn. For me, it’s like showing off a new car, a new suit or even a new tie. (I don’t wear ties a lot; when I do, though, they’re pretty great.) When those things get older, though, … Continue reading Don’t Forget About Your Older LinkedIn Published Articles
Rick GoodmanOctober 11, 2015 More and more frequently, teams are spread out across the city, the state, even the world; rather than having your full team working out of the same office, you may have “virtual” or “remote” employees working from the comfort of their own homes. There’s been a lot of ink spilled to … Continue reading Don’t Forget to Affirm Your Virtual Employees!
Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it’s the content that will make or break your advertising campaign. Alex LePage on October 7, 2015 There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot … Continue reading The Right Tools Are Critical, But You Can’t Forget The Content!
James ClearSeptember 12, 2015 We all have things that we want to achieve in our lives — getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on. And for most of us, the path to those things starts by setting a specific … Continue reading Forget About Setting Goals. Focus On This Instead.
Jess HallSeptember 8, 2015 As long as we’ve had search engines, we’ve had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones. Even marketers who know “just … Continue reading 5 SEO Tactics You Need to Forget Right Now
Shelly KramerAugust 23, 2015 There are many myths and misconceptions floating around these days about Millennials, and many of them are downright negative. They’re entitled. They have been coddled by their helicopter parents. And they are tech-obsessed to the detriment of all else in their lives…okay, maybe that one’s true! Millennials are definitely tech-natives. Having … Continue reading Want to Engage With Millennials? Don’t Forget to Email Them
Joyce Turner-GionetAugust 4, 2015 Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my birthday party,” and we’d get busy … Continue reading Addicted To Making Lists? Don’t Forget To Celebrate!
Chris HortonJuly 7, 2015 SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, … Continue reading Forget Link Building: Time to Embrace the Google Knowledge Vault
John W HayesJuly 5, 2015 People don’t remember subscribing to your email list: This is why you’ve got to ensure your email campaigns remain relevant, engaging and timely. To your subscribers, everything else is spam, and you don’t want your subscribers to think you are a spammer. People like to report emails as spam when … Continue reading Eight Things You Forget When You Work In Email Marketing
