by John Orr Follow @CeridianSeptember 12, 2016 Consultants have argued for decades that workforce management (WFM) is a mixture of art and science. However, the fact is, it is neither. Workforce management ultimately comes down to profit and applying practical – not over-engineered — practices that enable higher performing retail operations. WFM is a series … Continue reading WFM is About Profit and Practicality, Forget “Art and Science”
How do you get your agency to break out of established norms and transform the craft of creative at your workplace? Columnist Allison Kent-Smith has tips for how to modernize your creative department. Allison Kent-Smith on September 12, 2016 There has been a lot of chatter about talent leaving the industry of advertising, particularly creative. … Continue reading Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
by Olga Bedrina Follow @zmirnofaAugust 19, 2016 Over the last few years, we’ve all heard the advice to avoid too much text in banner ads. “You need images,” the experts say. “Customers are drawn to images.” There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest … Continue reading Forget What You Think You Know: Text Sells
by Patrick Sitkins May 13, 2016 Follow @patricksitkinsMay 13, 2016 Recently I’ve been back into a training phase as I gear up for a few endurance races later this year. This morning, I was back in the pool at 5:30 am. While I generally enjoy swim workouts (more so than running), they can be a … Continue reading Social Media: Set It and Forget It.?.
by Chris Lake May 11, 2016 Follow @DigitalDockUKMay 11, 2016 Many companies view digital marketing as the platform of choice, in reaching vast amounts of potential customers. Their thinking is that a well thought-out, comprehensive digital plan will result in thousands, if not millions of eyes on their product or service. This can be true. … Continue reading No Brand Message? Forget Digital Marketing.
by Roee Ganot May 2, 2016May 2, 2016 Keywords have long been the foundation of online marketing. Keywords were what brands used to figure out what their customers were searching for, and keywords are what Google used to find relevant content for search queries. But marketers became a bit too zealous in their use of … Continue reading Forget Keywords: Focus on Intent Based Search
by Ross Barnard April 15, 2016April 15, 2016 But in the head-long rush to incorporate the latest techniques into your digital marketing, there’s the real danger of forgetting the simple stuff. The essential ingredients it takes to create the perfect email marketing campaign. Here’s are some of the essentials to help provide you with a … Continue reading Never Forget the Email Marketing Basics
by Amanda Wilson January 9, 2016 Follow @ajulietwJanuary 9, 2016 A friend of mine is a freelance marketing writer in the financial services industry. He tells a great story about one of his projects that didn’t go as well as it could have (and really should have, but more on this later). As a result, … Continue reading Don’t Forget Design, Habit #3
by Dorien Morin-van Dam January 6, 2016January 6, 2016 Is Being Polite on Social Media Important? You go ahead and answer that one for me! I bet you do know the answer, right? It’s… “It depends” As a business owner: If you are connected to business leaders in your community, following social media etiquette rules … Continue reading 3 Practical Social Media Etiquette Rules To Never Forget
by Ty Rothstein November 23, 2015 Follow @https://twitter.com/AmitiRothsteinNovember 23, 2015 “For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The stars will never align and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against … Continue reading Forget About The Perfect Time, Do It Today!
