Tag Archives: Focusing

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan  @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

4 Ways to Increase Sales Without Focusing on Competition

Usman Raza — February 24, 2019 Follow @usmanintrotech — February 24, 2019 All businesses need customers. Increasing sales should be a top priority of business owners, chief executive officers or sales managers. Of course, they need to find ways to increase sales. Without sales, they can not stay in business. Below are some ways to … Continue reading 4 Ways to Increase Sales Without Focusing on Competition

Digital agencies are hiring, focusing on retention in 2019

Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. Robin Kurzer on February 5, 2019  Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of … Continue reading Digital agencies are hiring, focusing on retention in 2019

The Power of a Great Keynote: Inspiring and Focusing Your Audience

Mladen Kresic — February 14, 2018 Follow @KRNegotiators — February 14, 2018 Keynote speeches — like the ones that kick off a big sales drive or annual meeting — are fantastic opportunities…that aren’t always leveraged to their fullest. Most executive leaders will take to the podium assured that the top-line strategic messaging of the day, … Continue reading The Power of a Great Keynote: Inspiring and Focusing Your Audience

Successful brands aren’t focusing on what’s now — they’re focusing on what’s next

Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next. Mike Sands on September 20, 2017   They made me do it. I didn’t even try to resist. It’s almost as if … Continue reading Successful brands aren’t focusing on what’s now — they’re focusing on what’s next

Are you making a mistake by focusing solely on new customers?

It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Rachel Lindteigen on September 15, 2017   Most business owners are focused on acquiring new customers, and due to this, our content strategies often … Continue reading Are you making a mistake by focusing solely on new customers?

This is What The Successful Smart Entrepreneurs are Focusing On

Jeff Bullas — September 4, 2017 — September 4, 2017 pixel2013 / Pixabay   You’re an entrepreneur. Compelled to compete. Desiring to dominate. Wanting to survive. Maybe you even want to leave a legacy and transform and influence an industry. That’s the ultimate goal only achieved by the elite few. These are the McDonalds for … Continue reading This is What The Successful Smart Entrepreneurs are Focusing On

B2C Content Marketers Focusing On Their Audience

by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience