Tag Archives: Focusing

Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

by Kristina Jaramillo May 12, 2016 Follow @GetLinkedInHelpMay 12, 2016 Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving … Continue reading Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

Focusing on Success: Small Business Optimization Tips for 2016

by John Oechsle February 4, 2016 Follow @hjoechFebruary 4, 2016 In just the blink of an eye we’re already a month into 2016, which means it’s time to get serious about looking at the exciting opportunities this year will have to offer your small business. You’re probably thinking, “If only I had more time today!” … Continue reading Focusing on Success: Small Business Optimization Tips for 2016

Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead

Jordan ConApril 29, 2015 Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting. Owned social (what your brand posts) as a powerful business driver is a thing of the past. If anything … Continue reading Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead