Take a less linear and more multidimensional view of core updates when they happen in the coming year. Mordy Oberstein on January 3, 2020 In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core … Continue reading In 2020, focus on the impact of the user, not Google
Tag Archives: Focus
Want better leads on LinkedIn? Focus on your content
Good gated content that converts at 15% or higher will give you scalable traffic with more people to nurture. AJ Wilcox on January 3, 2020 Contributor and SMX speaker, AJ Wilcox, explains why this is the year to be working hand-in-hand with your sales team to track leads with your LinkedIn Ads. Below is … Continue reading Want better leads on LinkedIn? Focus on your content
3 things marketers need to focus on in 2020
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile marketers. Stacey Ackerman on December 10, 2019 Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so … Continue reading 3 things marketers need to focus on in 2020
Focus on What Was “Done” During Sprint Review
Jesse Houwing — November 14, 2019 As Scrum Trainer I get to meet a lot of teams and hear of many different ways to do Scrum. Most are valid ways, yet some seem more aligned with the values of Scrum or the purpose of the specific Scrum Element. In this post we’ll have a look … Continue reading Focus on What Was “Done” During Sprint Review
If You Aspire to Excellence Focus on Process
Laura Patterson — September 27, 2019 Follow @LauraVEM We understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, … Continue reading If You Aspire to Excellence Focus on Process
During summer holidays, focus may change but email is still email
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal. Len Shneyder on July 26, 2019 at 12:53 pm The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog … Continue reading During summer holidays, focus may change but email is still email
Why You Should Focus on Nurturing the Customer Relationship
Mia Jacobs — July 22, 2019 — July 22, 2019 The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital … Continue reading Why You Should Focus on Nurturing the Customer Relationship
Customized Messages And What Brands Need To Focus On
Customized Messages And What Brands Need To Focus On by Laurie Sullivan @lauriesullivan, Yesterday IgnitionOne, which once focused intently on search advertising and marketing, has spent the past few years analyzing data to determine its best use for brands. Now the company hopes its focus on real-time channels, from performance marketing to customer experience, will … Continue reading Customized Messages And What Brands Need To Focus On
How to Focus Your Attention Better at Work
Kara Perez — June 21, 2019 — June 21, 2019 Focus, being present or living in the moment. Chance are you’ve heard some version of this in the last few days. Being present has become a buzzy topic, one that everyone from lifestyle gurus to researchers. Headlines tell us over and over again that our … Continue reading How to Focus Your Attention Better at Work
Focus on the People and the Numbers Will Come
Annette Franz — May 17, 2019 Follow @annettefranz — May 17, 2019 Image courtesy of Pixabay When companies focus on people, their people – employees first, then customers – the numbers will come. This is a tough concept for a lot of executives to grasp. They know the old management adage, companies are in business … Continue reading Focus on the People and the Numbers Will Come
Random Posts on
The Transition From LIBOR to RFR
Brand Loyalty Is On Its Way Out. Now What?
Pull live inventory data from your product database and place it in your search ad copy
HubSpot adds another CRM connector, this time with Claude
From Self-Isolation to Self-Improvement
Strong Staffing Supplier Brands Help MSPs Uncover Exceptional Talent
