Tag Archives: Focus

Twitter puts focus on exclusive media partnerships to attract video advertisers

The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. Amy Gesenhues on April 30, 2019 Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring … Continue reading Twitter puts focus on exclusive media partnerships to attract video advertisers →

How to Focus in an Unfocused World

Business Development

Kyle Crocco — December 6, 2018 Follow @kylecrocco — December 6, 2018 Technology was supposed to free us from the shackles of work. In 1930, economist John Maynard Keynes saw the explosion of technology and predicted that in the future his grandchildren would have 15-hour work weeks. While Norway is on track for a 15-hour … Continue reading How to Focus in an Unfocused World →

5 Reasons Why You Should Focus On Employer Branding For 2019

Effective Peeple

Joanne McDonagh — November 17, 2018 Follow @rezoomo_com — November 17, 2018 betexion / Pixabay I’m sure by now if you are working in recruitment you have heard of the term ’employer branding’. But what exactly does it mean? For many people, it means various things, but to simplify it, it is how your company … Continue reading 5 Reasons Why You Should Focus On Employer Branding For 2019 →

How to Delegate Marketing Tasks and Focus on Your Business Strengths

Marketing Metrics

Jeff Pulvino — October 26, 2018 Follow @jeffpulvino — October 26, 2018 Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying … Continue reading How to Delegate Marketing Tasks and Focus on Your Business Strengths →

Focused on Money? Focus on the Perks of Delegation Instead!

Productivity

Melissa Ingold — September 14, 2018 — September 14, 2018 geralt / Pixabay When it comes to delegation, everyone focuses on the money. This is perfectly natural, especially if you’re used to handling everything yourself and feel like your budget is already spread mighty thin. Hiring a team of skilled freelancers to lighten your workload … Continue reading Focused on Money? Focus on the Perks of Delegation Instead! →

Where Should You Focus Your Video Strategy in 2018?

Video Strategy

Hollie Geitner — August 15, 2018 — August 15, 2018 As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re going to be left in the dust. Strategizing how to attract and then keep your … Continue reading Where Should You Focus Your Video Strategy in 2018? →

How to Get Your Business Focus Back

Business Improvement

Susan Gilbert — August 8, 2018 Follow @SusanGilbert — August 8, 2018 Recapture Your Business Focus With These Simple Techniques In my coaching business and working with clients one on one, I see a common theme where lack of time and over scheduling are roadblocks to having more focus and moving forward. Whether you are … Continue reading How to Get Your Business Focus Back →

Want TV To Succeed? Focus On The Search Bar

Advertisement Industry

Want TV To Succeed? Focus On The Search Bar by Daniel Gulick , Op-Ed Contributor, (July 31, 2018) You have probably read the headlines, because I certainly have: “advertisers spend more on digital ads than TV,” or “TV ad spending continuing to decline.” Is advertising on TV a hopeless effort? Should TV be abandoned in … Continue reading Want TV To Succeed? Focus On The Search Bar →

Looking to grow into a C-level leadership role? Focus on e-commerce.

Career Development

Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018 Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce. →

TV Advertising’s Future Will Focus On What We Actually DO With Data

Advertisement Industry

TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data →