Anna BennettJanuary 21, 2015 One of the biggest challenges that business owners have in the early stages of operating their Pinterest business accounts is trying to figure out what content to create. As a Pinterest consultant I get this question asked over and over. How long will take for me to get traffic to … Continue reading Pinterest 101 for Business: Focus on Your Target Audience’s Interests
Personal Branding BlogJanuary 18, 2015 Technology has helped us do so much more, so much faster. But many experts argue that work-related systems and tools haven’t necessarily made us more productive. How many times does your phone, tablet or computer chime to indicate email or a Facebook notification? The reality is that while technology has … Continue reading The Secret to Productivity: Focus
Brian HansfordJanuary 7, 2015 More Focus Needed on the CMO and CEO Relationship CMO’s are the Stretch Armstrong of business, especially with B2B tech companies where they get pulled and twisted in multiple directions. CMO’s develop market strategy and manage new channels of customer engagement and identify new opportunities for core innovations. CMO’s have to … Continue reading More Focus Needed on the CMO and CEO Relationship (and Less CIO)
Christopher RyanDecember 30, 2014 Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results … Continue reading Focus On Productive B2B Marketing And Sales Activities
Graham Jones December 7, 2014 Businesses in the UK are losing out. Today the Chancellor will announce that the deficit is growing beyond predictions – and most of that is because tax receipts are low. Tax is down because businesses are not growing; they are not doing as much business as possible. In spite … Continue reading You Have No Choice in Business – Focus On Your Website
By Anton Koekemoer, November 24, 2014 I have been in the digital marketing space for many years and often I get this brief: “I need you to write me a 1 500 word article or blog post with loads of keywords in it so that I can get the attention of Google and get … Continue reading Focus on writing content for real people, not robots
By Anton Koekemoer November 03, 2014 I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I start getting all the big wins everyone is talking about regarding social media? Should we focus more on SEO, paid advertising or social media marketing? … Continue reading Attention digital marketing pros: focus more on your clients right now
By Simon Whittick, Published October 25, 2014 As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across multiple digital channels and devices. In fact, according to Google, more than 65% of revenue comes from … Continue reading Cross-Channel Advertising: Focus on the Consumer, Not the Channel
By Personal Branding Blog, Published October 9, 2014 Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start growing a brand, even if you aren’t sure where to start or you haven’t done it … Continue reading Focus on Branding YOU… Not Your Company
Ever had a hard time getting connected to the correct location of a business or the one closest to you? Chances are, the business you are looking for may not be effectively marketing themselves within their immediate area, oftentimes missing valuable customers like yourself. Not focusing on location-based marketing may lead your business down the … Continue reading 4 Reasons to Focus on Location-Based Marketing
