Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what’s really important, says columnist Katrin Ribant. Katrin Ribant on June 9, 2015 We all try to put our focus on the customer. Of course we do. But all marketers know that … Continue reading Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
Mike GoldmanJune 5, 2015 Would you rather have a well-rounded employee or a world-class employee? When making hiring decisions, most leaders look for well-rounded individuals and create a list of skills and experiences they would like a job candidate to possess. Unfortunately, very few leaders have knowledge of the talents required for the job. Talents … Continue reading How to Focus on Your Employees’ Strengths
Vishal PindoriyaMay 29, 2015 You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it’s equally as valuable for your business. The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers. What isn’t always understood is … Continue reading Tweeting for Business? Keep the Focus on Clients
As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015 After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry. Ginny Marvin on May 11, 2015 As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of programmatic buying and selling, the IAB is extending its certification programs to include Digital … Continue reading Certification Program For Digital Marketers With Focus On Data Skills
Brent PohlmanMay 9, 2015 I came across this article, To Be a Great Marketer, You Have to Be a Great Leader First by Jon Miller – August, 2013. This article really makes a number of great points and you will want to read it. It really serves as the basis for this article I am … Continue reading Focus On Leadership Before Marketing
Gabe CooperApril 22, 2015 Of all the new skills marketers have been asked to master in the digital age, one of the most intimidating is SEO. Organizations know what it is and they know they should be doing it, but the ever-changing algorithms and techniques often strike them as foreign and incomprehensible. As a result, … Continue reading SEO: You Can’t Game Google. Here’s What to Focus on Instead.
At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert. David Crane on April 2, 2015 Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on about how we marketers … Continue reading Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
Laurie Sullivan @lauriesullivan, (March 26, 2015) Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. “Just in the … Continue reading CMOs Focus More On Tech To Automate Media Decisions
Govind AgarwalFebruary 23, 2015 The amount of importance that Google has gained as a search engine is quite commendable as majority of the population relies on it for accurate information. Every individual trusts the data that this engine provides as it has earned immense reputation for its credibility. As a result, Google ensures that there … Continue reading SEO Advice: Focus on Fewer but Hard-Earned Links
