by Dave Brock Follow @davidabrockOctober 6, 2016 There are a number of thoughtful articles suggesting we get better results in developing our people by focusing on their developing their strengths, not “fixing” them, or criticizing their weaknesses. A recent HBR article, Developing Employees’ Strengths Boosts Sales, Profit, and Engagement, presents compelling data about organizations focusing … Continue reading Focus On Your People’s Strengths, Not Their Weaknesses?
Tag Archives: Focus
Google, Facebook Become Focus Of Holiday Digital Campaigns (DD)
by Laurie Sullivan@lauriesullivan, October 5, 2016 Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing, with most focusing on social and search running on Facebook and Google, according to survey findings released Wednesday. While 82% of the companies participating in the survey have separate budgets for search and social … Continue reading Google, Facebook Become Focus Of Holiday Digital Campaigns (DD)
This Is Why You Can’t Focus At Work
by Ken Sterling Follow @ken_sterlingSeptember 26, 2016 Having trouble focusing at the office or on this article? Here are the factors most likely affecting your productivity. Let’s be honest — staying focused at work isn’t always easy. Between online distractions, conversations with your coworkers, and sporadically spaced meetings, there are plenty of ways to get … Continue reading This Is Why You Can’t Focus At Work
Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy?
by Paul Furiga Follow @paulfurigaSeptember 16, 2016 When HubSpot published its first State of Inbound report eight years ago, the future of video content seemed a bit out of focus — promising, colorful but not quite clear. Today, video is no longer a future consideration, it’s the dominant social medium of the present, a fact … Continue reading Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy?
How To Broadly Focus Content And Still Get Results
By: Rand Fishkin, September 2, 2016 Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that. In today’s Whiteboard Friday, Rand discusses why that’s a bit short-sighted, and we should have a broader … Continue reading How To Broadly Focus Content And Still Get Results
Should Marketers Focus on SEO Or Conversion Strategy
By: Rand Fishkin, August 5th, 2016 Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? – Whiteboard Friday What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer. After watching today’s Whiteboard Friday, you’ll be better equipped … Continue reading Should Marketers Focus on SEO Or Conversion Strategy
6 Things to Focus on When Selling to Small Business Owners
by Andrew Gazdecki July 20, 2016 Follow @biznessappsJuly 20, 2016 Small business owners are a special breed. They work hard, so they need their service providers to work hard for them. If your business is built to serve small businesses, you’ll need a sales approach designed to address their main concerns head-on. Below are six … Continue reading 6 Things to Focus on When Selling to Small Business Owners
PPC Spotlight: Get Your Focus on Snapchat
by Elna Cain July 8, 2016July 8, 2016 Self-destructing videos? Doodles and captions on your images? Is there more to Snapchat than that? And, are young adults the only users who can benefit from this new platform? Indeed, Snapchat may seem like an unlikely platform for advertising, but it’s looking to be a sensible investment … Continue reading PPC Spotlight: Get Your Focus on Snapchat
How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Derek Edmond on July 5, 2016 A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a … Continue reading How to maintain content marketing focus in long-running SEO programs
5 Tips for Small Business Owners to Focus on What’s Important
by Christine Watts June 28, 2016 Follow @IOUFinancialJune 28, 2016 Many small business owners fall into the trap of trying to “do it all,” getting so busy that they lose sight of long-term goals, a cycle that threatens to result in a failing business. According to Bloomberg, eight out of ten small businesses fail within … Continue reading 5 Tips for Small Business Owners to Focus on What’s Important
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