Michael Kelly — February 10, 2017 — February 10, 2017 Three tools to help you plan on where you want your company to be in 2022 At this time of year it’s natural to focus on the following twelve months. There are 2017 budgets to be allocated, marketing campaigns to be planned, resource and hiring … Continue reading Does 2017 Have Your Full Focus? Isn’t That a Bit Short-Term?
Cameron Conaway — January 29, 2017 Follow @CameronConaway— January 29, 2017 Keeping up with changes in the digital marketing space can often feel like a job unto itself. Search engine algorithms are always evolving and new tools are continuously being developed (and being pitched to us by fellow marketers). The sheer pressure of keeping up … Continue reading Deep Focus: The Unheralded Skill of Digital Marketing Leaders
Alicia Esposito — January 27, 2017 — January 27, 2017 Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyday people we … Continue reading Want to Build Strong Influencer Relationships? Focus On Ease and Value
Julie Chomiak — January 5, 2017 — January 5, 2017 Small business owners are constantly making decisions in service of improving their business and providing the best value to their customers. However, without some perspective, it can be easy to fall down the rabbit hole and lose focus of the business’s mission and purpose. To … Continue reading Small Biz Roadmap: 5 Questions to Help Focus On What Matters
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017 Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Bill Faughnan — December 9, 2016 — December 9, 2016 Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better … Continue reading Why Your PPC Agency Needs to Focus on the Full Funnel
Lindsay Christensen — November 5, 2016 — November 5, 2016 Running a PPC campaign can be extremely rewarding but equally intimidating. It’s necessary to increase ROI, grow, and stay competitive in your market. But, you don’t want to jump into pay per click without identifying a strategy. We’ve identified eight important elements of a successful … Continue reading Mastering PPC: Choosing Your Focus Keywords
by Susan Gilbert Follow @SusanGilbertOctober 12, 2016 How Your Business Can Build More Sales Through Benefits Features versus Benefits – what does that mean for your business? Often my clients, when I ask what their book, product or service will do for their customers, I hear features. What you’ll want to focus on is benefits. … Continue reading Why Your Business Needs to Focus on the Benefits
by Matt Brennan Follow @MattLBrennanOctober 11, 2016 Bring a Little Imagination to What You Do There are probably many people out there who do what you do, no matter what industry you are in. With digital marketing, they are communicating their message to new audiences in similar ways. When the crowd veers right at the … Continue reading Imagination and Focus
by Personal Branding BlogOctober 9, 2016 There’s an irony to digital connectivity. On one hand, we need our phones and internet connection to work and remain productive. On the other, repeated studies have shown that continued digital access impairs our focus, promotes procrastination, damages memory, increases anxiety and hinders ability to complete complex tasks. In … Continue reading Regaining Efficiency and Focus in Today’s Digital World
