As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016 Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search
by Chris Boyles June 13, 2016 Follow @chrsboylsJune 13, 2016 What can a Silicon Valley venture capitalist tell you about content marketing opportunities? Plenty. That’s because for 21 years, Kleiner, Perkins, Caufield & Byers’ Mary Meeker has obsessively studied how people use the Internet. Meeker presented her 2016 Internet Trends report last week and here’s … Continue reading Mary Meeker’s Latest Internet Trends Report Suggests Content Marketers Should Focus on Snapchat, Facebook Video
by Roee Ganot June 4, 2016June 4, 2016 Trying to keep up with the latest social media network can feel like a game of whack-a-mole. As soon as the next big thing is introduced, it seems to be old news. It’s like buying a new computer — as soon as you leave the store, it … Continue reading Which Social Media Network Should You Focus On?
by Tracy Watson May 23, 2016 Follow @kickstartsearchMay 23, 2016 Most organizations with a large number of products and subsequent revenue streams need to effectively categorize and prioritize products based upon demand, profitability and other criteria. These categorizations can benefit not only the supply chain, but also sales and marketing departments. ABC analysis is a … Continue reading Sharpen Your Business’s Focus With XYZ Analysis
by Salma Jafri May 12, 2016 Follow @salmajafriMay 12, 2016 How do you choose a social media network to focus on TODAY (it’s 2016 as I type this…)? Now there’s a lot of ways to answer this question. And if you wanted the boring answer, it would probably be to analyse each network and then … Continue reading How To Choose A Social Media Network To Focus On [Video]
by Roee Ganot May 2, 2016May 2, 2016 Keywords have long been the foundation of online marketing. Keywords were what brands used to figure out what their customers were searching for, and keywords are what Google used to find relevant content for search queries. But marketers became a bit too zealous in their use of … Continue reading Forget Keywords: Focus on Intent Based Search
by Sarah Goodall April 28, 2016April 28, 2016 Last Sunday saw the 36th London marathon take place and as an aspiring marathon runner (I’ve only ever managed a half marathon – a funny story if you have time) I watched in awe as thousands of runners take to the road after months of training, dedication … Continue reading Know Your Advocates. Focus Your Social Training
by Bryan Kramer April 15, 2016 Follow @bryankramerApril 15, 2016 So you’ve taken time out to identify what type of personal branding works best for your career, but now the challenging part is knowing whether you want to be a generalist or specialist. Once you begin building your persona, how will you sell yourself to … Continue reading Generalist or Specialist: Choosing your Personal Brand Focus
by Tricia Morris April 13, 2016 Follow @paratureApril 13, 2016 As any brand or organization that’s implemented a customer self-service offering knows, build it and they will come. But will they be pleased when they get there? Satisfied when they leave? Forrester estimates that an average of $ 22 million is spent annually in unnecessary … Continue reading For Self-Service Success: Focus on Customers First, Not Cost Savings
by Brittney Ervin April 11, 2016April 11, 2016 As modern marketers, we must look both to the future and to the past to create the most effective strategies for reaching our clients. In this “Customer Insight” series, we will explore some time-tested, classic methods for getting to know your customer base in meaningful ways. Today’s … Continue reading Customer Insight: Can Focus Groups Help Your Company?
