The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016 Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments
by Domingo Karsten May 17, 2016 Follow @domingokarstenMay 17, 2016 Starting your own business can be the best way to take control of your life and potentially earn more income. However, that’s easier said than done, and most people are scared to take this huge step. It can be the best or the worst idea, … Continue reading The First Steps of Starting a Company
by Brian Neufeld May 6, 2016 Follow @briantneufeldMay 6, 2016 I tend to look to share unique or innovative ideas with small business owners. As a result, I sometimes neglect to share some sound marketing advice because it’s been around for a while so I assume everyone knows what it is. Well, here’s something everyone … Continue reading Planning A Website Or Rebuilding A Website? Read This First!
by Tricia Morris April 13, 2016 Follow @paratureApril 13, 2016 As any brand or organization that’s implemented a customer self-service offering knows, build it and they will come. But will they be pleased when they get there? Satisfied when they leave? Forrester estimates that an average of $ 22 million is spent annually in unnecessary … Continue reading For Self-Service Success: Focus on Customers First, Not Cost Savings
by Benjamin Brandall April 8, 2016April 8, 2016 Just over a week ago (after about a year of lurking) I decided to give Medium a shot. There are a lot of guides out there on how to use Medium, but personally, I need to try something myself to fully understand it. Medium seemed like an … Continue reading Medium Republishing: How I Got 13085 Views In My First 10 Days
by Teresa Slider April 4, 2016April 4, 2016 This may sound overly simple, but when planning a new website for your professional services firm be sure you think about the humans who will be reading it—especially if you are a technology firm. We regularly interview leaders of successful professional services firms to learn about their … Continue reading Website Planning for a Fantastic First Impression and Increased Engagement
by Ivana Kitanovic April 1, 2016April 1, 2016 You think you know absolutely everything about emails? It’s easy, right? You write a text, you put a subject line and press the send button. Piece of cake. Well, I think you’re cleverer than that, my friends. Because no one ever was successful at the email strategy … Continue reading How to Write a Catchy First Liner in an Email
by Kim Campbell March 13, 2016March 13, 2016 Outsourcing. It’s basically the corporate equivalent of walking down the aisle. You’re making a decision to trust someone else completely and you’re inviting them to build a future with you. Not a decision to be taken lightly. And it can induce more than a little anxiety in … Continue reading We Choose You. Now What? Navigating the First 90 Days with Your Contact Center Partner
by Ashley Perssico March 6, 2016March 6, 2016 There is big news for small businesses using Snapchat. Last week, Snapchat rolled out new Geofilter options that allow small businesses to create promotional filters for users. Geofilters are photo filters that can only be accessed in specific geographic locations. You can see a few examples of … Continue reading How to Master Your First Snapchat On-Demand Geofilter
Customers are at the heart of what successful businesses do. Columnist Mary Wallace discusses why we need to harness the power of data and technology to better understand our customers and respond to their needs. Mary Wallace on March 1, 2016 Customers are the heart and soul of every successful business. It’s been that … Continue reading How To Market Successfully In A Digital World? Put Customers’ Needs First.
