You only get one chance to make a first impression, so you’d better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder. Daniel Faggella on August 8, 2016 Email autoresponders are one of the most powerful tools in your marketing arsenal; you can literally write these messages once and … Continue reading The fundamentals of the first email
by Asad Haroon Follow @B2B_Lead_GenAugust 5, 2016 Or: Is Email Losing Ground as a Lead Generation Channel? Among B2B marketers, the question of the demise (or the continued usefulness, depending on your stance) of email marketing is often hotly debated. Statistics are cited and viewpoints posited, but the verdict is still unclear to many. You … Continue reading Dear {First Name}, Have We Engaged You Yet?
August 4, 2016 Building your own website is a much, much easier now than it was a few years ago. Whereas before it was an intimidating process that involved requirements analysis, wireframes and a web design contract, today’s business owners have another viable option – building their own website. Building your website might seem like … Continue reading How to Build Your First Website (When You Haven’t Got A Clue)
by Jannike Ohsten Follow @Babington_LtdAugust 12, 2016 Most professionals find themselves in their first management role with little formal preparation. The assumption is that if someone is performing well, they must be ready to take the reins. But does being good at your job necessarily mean you’ll make an effective manager? Managing your own responsibilities … Continue reading How to Succeed in Your First Management Role
by Kara Jensen Follow @BopDesignSDAugust 9, 2016 Interested in a new B2B web design for your firm? Check out these statistics on website design and user experience before you start designing a new website. These statistics will help to determine priorities for your new website design and guide your overall project. Web Design & … Continue reading Considering A New Web Design? Check Out These Stats First
The report offers some new insights into what it will take to keep people away from ad blockers. Barry Levine on July 27, 2016 From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking: Where is the data showing … Continue reading Does the IAB’s first ad-blocking study provide the “missing stat”?
by Nora Leary July 18, 2016 Follow @launchwaymediaJuly 18, 2016 If you’re a startup ready to launch your first product or a brand new product, you’re most likely going to send a press release. And if you don’t have a designated PR person or team, it’s easy to become stressed over crafting and distributing your … Continue reading How Startups can Survive their First Press Release
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries. Barry Levine on July 12, 2016 Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, … Continue reading Simply Measured offers “first social measurement API” for marketers
by Russ Williams July 17, 2016July 17, 2016 Email marketing is by far one of the easiest and quickest ways to expand your customer base and reach out to prospective buyers. It costs only pennies per message and you can reach mass audiences in one mailing. What if I Don’t Have A Customer Base? Start … Continue reading Starting Your First Email Marketing Campaign
by Zac Johnson July 12, 2016 Follow @zacjohnsonJuly 12, 2016 Starting your first website can be quite an exciting time, no matter if it’s for personal use or for business. While it’s going to be exciting, it’s also likely to be quite overwhelming in the process. However, it doesn’t have to be. The main reason … Continue reading Quick Tips Before Starting Your First Small Business Site
