Zena Ryder — March 23, 2019 Follow @boudicawriting — March 23, 2019 If you’re a small business owner embarking on your first response to an RFP (Request For Proposals), you’re probably feeling both excited and apprehensive. You know that winning an RFP competition can be lucrative… but the RFP response process has a bad rap. … Continue reading The Ultimate Guide to Writing Your First RFP Response — And Making it Kick Ass
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first
Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy
John Hall — March 12, 2019 Follow @JohnHallCOMO — March 12, 2019 Businesses tend to treat Generation Z like Millennials at their own peril. The latest generation to join the workforce is more than just a younger breed of those who came before. They are hungrier, more technologically savvy and less forgiving of leaders who … Continue reading The Dangers in Leading Your First Gen Z Hires
Marya Belanger — March 11, 2019 — March 11, 2019 At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile … Continue reading Google Switched to Mobile First Indexing – What it Means for 2019 SEO
First Reddit, Now Quora For Search Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2019 First Reddit. Now Quora. Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. Quora — known as a platform for users to share ideas and ask questions to get answers — has launched Action Insights, … Continue reading First Reddit, Now Quora For Search Marketers
Kelly MicKey — January 30, 2019 — January 30, 2019 The first 100 days of a new marketing leadership position can be both exciting and stressful. Whether you are new to your organization or the role, you’ll be tempted to come in and start making changes on Day 1. After all, you’re an experienced marketer … Continue reading The First 100 Days: What Every New Marketing Leader Needs to Know
Thomas Griffin — January 18, 2019 Follow @jthomasgriffin — January 18, 2019 Hackathons have been growing in popularity for the past few years. In fact, in 2016, there was a total of 1568 hackathons organized in the U.S. alone, and that number is only getting bigger every year. Hackathons, which are basically events held for … Continue reading 5 Tips for Creating Your First Hackathon
Taylor Gordon — January 17, 2019 — January 17, 2019 stux / Pixabay You may be side hustling for a while thinking you have everything under control, but taking your hustle full-time is a different ballgame. You’re the captain of the ship. Self-employment can be a lot of pressure since the primary source of income … Continue reading How to Survive Your First Month of Self-Employment
Zach Heller — December 27, 2018 Follow @zheller — December 27, 2018 Arguably the single best free tool available to marketers is Google Analytics. If you know how to use it, it can tell you so much about your customers, how they are using your website, what they’re interested in, and what is causing them … Continue reading To Get the Most Out of Google Analytics, First Understand What It’s Telling You
