Josh Haynam
Traditional commerce and e-commerce merged together a long time ago.
In the world of marketing, digitization has a large impact on traditional retailers. The shopping experience has changed. As other retailers in general begin to cross over into the world of e-commerce, they need to find a way to catch up with those already established online, and to find a way to stand out.
Quizzes have been a long-time piece of interactive content that’s integrated itself into social media. Many online retailers promote themselves on social media as a means of getting their brand and products out there.
By using interactive quizzes, traditional retailers that have made the switch over to online retail can level the playing by stepping up with content that can not only generate leads, but drive their e-commerce sales as well.
In order to show how quizzes can be used to give retail brands an advantage online, here are 5 quiz examples showing different ways to use the quiz format to sell more products.
- How Z Gallerie Used Personalized Quizzes to Bring 1,000 Leads Per Day
Z Gallerie provides buyers creative products around the world. With 57 locations across the United States and an online presence, Z Gallerie caters to both professional and amateur interior designers alike. Z Gallerie created the quiz “What is your Z Gallerie Style Personality?” to generate leads and to personalize their product line.
Z Gallerie’s strategy is to provide a personalized experience for every potential and current customer. Z Gallerie then collects your contact information and recommends a set of products suited to your personality. Z Gallerie likes to follow up in a personal way through marketing automation.
Z Gallerie obtains 1,000 leads per day.
How to use this method with your brand: Create a quiz with results personalized to each customer so that you can offer product suggestions. This will either have to be done by recommending one specific product or by assigning people a “personality” that correlates to a group of products. Make sure you follow up with marketing automation to keep your leads warm.
- How Birchbox Differentiates Between Products With Personality Quizzes
Birchbox combines monthly deliveries of personalized samples with original editorial and an exciting e-commerce shop. Easy, efficient and fun, Birchbox is a monthly delivery of surprise and delight. Birchbox created the quiz, “Find Your Face Mask Soul Mate in One Minute” to give personalized suggestions on which facemask to purchase.
Birchbox’s strategy revolves around the creation of a quiz that recommended products based on the personalities of their audience. It helped differentiate similar products (most of which were different versions of facemasks).
Although they did not use their quiz to generate leads, Birchbox used it to put an emphasis on the most suitable facemasks for their customers. The quiz developed a very personal connection with their customers by offering a product tailored specifically to them.
How to apply this method: Just like Birchbox, create a personality quiz to give results based heavily on your customer’s personal preferences. From there, you can recommend one product, which is awesome because personalized recommendations convert at 5.5 times better than general ones.
- How BioLite Capitalizes on Trends to Suggest Products Through Quizzes
BioLite develops and manufactures advanced energy products that make cooking with wood as clean, safe and easy as modern fuels while also providing electricity to charge cell phones and LED lights off-grid. BioLite created the quiz “What would you do with 10 watts?” to generate leads and to gauge a person’s readiness when power isn’t available.
BioLite’s strategy was simple. Because BioLite relies on selling their 10 watt-only rechargeable products, they created a quiz aimed to raise awareness on power-outage readiness. Regardless of how ready you are, BioLite can still recommend products that may be useful in certain situations.
After the questions of the quiz, BioLite asked quiz-takers to put in their information if they’d like to receive more information on environmental friendly products. This form brought in 4,852 leads.
Here’s what you can do to emulate BioLite’s strategy: Create a quiz that makes people question a situation enough that would encourage them to purchase your products in order to be better prepared.
- How The Elephant Pants Used Quizzes to Successfully Launch Themselves
Before The Elephant Pants became the major success it is today, they once relied on the fundraising powers of a Kickstarter campaign to help with their initial launch. The Elephant Pants created the quiz “Which Pair of Elephant Pants Are You?” to help them generate enough leads to fund their Kickstarter.
Like the previous examples, The Elephant Pants used their quiz to deliver personalized result screens that recommended a specific kind of Elephant Pants to customers. They made sure to add a link to fund the Elephant Pants Kickstarter and to keep prospective customers interested and up-to-date with any new developments.
Since then, The Elephant Pants Kickstarter was able to raise over $ 8,500 which helped them become the established brand that they are today.
Here’s how to execute this method: Just like the previous examples, create a quiz that recommends possible products but would instead encourage customers to fund your business so that you can have a successful launch and develop to a strong customer base from the get-go.
- How Aaron Brothers (Michael’s) Uses Quizzes to Generate Leads
Aaron Brothers (Michael’s) takes pride in their merchandise. by offering custom framing, art supplies, and picture frames. Aaron Brothers also brings the latest fashion designs in framing and home decor. They created the quiz “What’s Your Color?” for the sole purpose of generating leads.
Specializing in art, Aaron Brothers created a lengthier quiz to determine someone’s color. It was an entertaining piece of shareable content whose sole purpose was to generate leads for the brand.
The quiz generated 515 leads and has been Aaron Brothers’ most successful part of their recent color-centered marketing campaign.
Here’s how you can do the same thing: This quiz is nearly an exact replica of the quizzes that were super popular all over the internet. That’s the strategy. Copy the idea of a generally popular quiz and use it to generate leads.
And Now Back To You
As traditional retailers make that leap to the digital frontier, they’re going to have to find a way to compete with other brands that have already established themselves in the world of e-commerce.
Interactive quizzes are truly one of the most effective ways to even the odds. By using quizzes, you offer customers a unique way of engaging them that not only generates leads, but drives e-commerce sales in terms of product promotions and recommendations.
Take the time to quiz yourself to see if you could use that kind of content on your e-commerce site to drive sales. You just might end up establishing yourself successful on the digital market.
Digital & Social Articles on Business 2 Community(170)
