Tag Archives: first

Google shares details on how first price auctions in Google Ad Manager will work

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work →

How Startup Founders Survive the First Year Without a Paycheck

Startup Success

Peter Daisyme — May 6, 2019 — May 6, 2019 Free-Photos / Pixabay For most startup founders, it takes a while for the business to become profitable enough to pull out a substantial paycheck – enough to live on, that is. But in the meantime, what do these entrepreneurs do to pay the bills and … Continue reading How Startup Founders Survive the First Year Without a Paycheck →

What Self-Employed Professionals Should Know About Running Their First Business

Professional Services

Deborah Sweeney — April 17, 2019 Follow @MyCorporation — April 17, 2019 What does the self-employed economy look like as its members begin to embrace small business ownership? Cloud accounting software company FreshBooks recently released the 3rd Annual American Self-Employment Report. The report’s research picks up where previous studies left off, as it analyzes data … Continue reading What Self-Employed Professionals Should Know About Running Their First Business →

Make It Count: How Business Owners Can Make a Memorable First Impression

Business Effectiveness

Max Palmer — April 18, 2019 — April 18, 2019 Last time I checked, there are more than 57 million freelancers/small business owners in the U.S. alone. It’s anticipated that by 2027 50.9 percent of the U.S. population will be freelancing. Suffice to say — it’s more important than ever to start separating yourself from … Continue reading Make It Count: How Business Owners Can Make a Memorable First Impression →

5 Cultural Must-Haves to Look For in Your First Job Out of College

Job Search

Kimberly Zhang — April 17, 2019 — April 17, 2019 When you see a job posting, what catches your eye? The salary? 401(k) benefits? New-age perks like ping-pong tables?If you think compensation or benefits are what matter most in a first job, consider the reasons why workers say they love what they do. When HR … Continue reading 5 Cultural Must-Haves to Look For in Your First Job Out of College →

What to Expect From Your First Call with a Recruiter

Effective Hiring

Jada Harland — April 17, 2019 — April 17, 2019 Today we are going to cover the basics of speaking with a marketing recruiter for the first time. This is valuable information to those who have been interviewing and are already comfortable speaking with a recruiter, but may still have some questions about the process. … Continue reading What to Expect From Your First Call with a Recruiter →

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

Marketing Technology

Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019 SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time →

The Ultimate Guide to Writing Your First RFP Response — And Making it Kick Ass

Business Process

Zena Ryder — March 23, 2019 Follow @boudicawriting — March 23, 2019 If you’re a small business owner embarking on your first response to an RFP (Request For Proposals), you’re probably feeling both excited and apprehensive. You know that winning an RFP competition can be lucrative… but the RFP response process has a bad rap. … Continue reading The Ultimate Guide to Writing Your First RFP Response — And Making it Kick Ass →

Time to leave last touch attribution in the dust? Answer these 4 questions first

Marketing Attribution

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first →

The First Steps to Creating a True Cross-Channel Advertising Strategy

Omni-Channel

Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy →