Tag Archives: first

Your First Job Won’t be Your Dream Job, and That’s OK

Sarah Bentley — July 5, 2019 — July 5, 2019 Coming out of college and finding a job can be hard, especially when in the last few years you have been filled with dreams and aspirations about working in the industry of your dreams, or at a company you have admired for years. But, no … Continue reading Your First Job Won’t be Your Dream Job, and That’s OK →

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Professional Services

Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First →

First Steps to Conversion Optimization for SAAS Companies

Conversion Optimization

Jacob Brain — June 27, 2019 — June 27, 2019 Conversion Rate Optimization (CRO) is important for almost any company – accountants, restaurants, lawyers, etc. It’s even more important, though, for SAAS companies. This is due to the nature of relying on recurring revenue being generated by new customers. While upselling and cross-selling can be … Continue reading First Steps to Conversion Optimization for SAAS Companies →

How a Small Business Can Hire a Top-Notch HR Manager on Their First Try

Human Resources

Andrej Kovacevic — June 27, 2019 Follow @andrejtl — June 27, 2019 Photo: Drobot Dean / Adobe Stock For most small businesses, the job of seeing to tasks like hiring, payroll management, and benefits oversight is generally split among a few employees. That’s because having a small staff can make it hard to justify hiring … Continue reading How a Small Business Can Hire a Top-Notch HR Manager on Their First Try →

Before You Can Effectively Lead — You Need to Manage Your Own Schedule First!

Leadership Skills

David Dame — June 7, 2019 Follow @ddame — June 7, 2019 I keep hearing leaders say they’re struggling to manage their organizations through change. They’ve had trouble getting their organization to adopt agile. They’re finding it challenging to find the right talent. They’re struggling to establish the right level of transparency. These are symptoms … Continue reading Before You Can Effectively Lead — You Need to Manage Your Own Schedule First! →

Taking Your First Steps: Introduction to Google Ads for SASS Companies

SaaS Marketing

Jacob Brain — June 1, 2019 — June 1, 2019 200degrees / Pixabay “Get $ 100 in Free Ads!” “Free $ 75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… … Continue reading Taking Your First Steps: Introduction to Google Ads for SASS Companies →

First Impressions Matter: Why Great Visual Design Is Essential

Web Design Guidelines

Peep Laja — May 17, 2019 Follow @peeplaja — May 17, 2019 People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines … Continue reading First Impressions Matter: Why Great Visual Design Is Essential →

To Build Your Brand’s Following, You Need to Give Value First

Branding Lessons

Rachel Sullivan — May 11, 2019 Follow @rachelesullivan — May 11, 2019 There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it. Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more … Continue reading To Build Your Brand’s Following, You Need to Give Value First →

Google shares details on how first price auctions in Google Ad Manager will work

Google Advertisement

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work →

How Startup Founders Survive the First Year Without a Paycheck

Startup Success

Peter Daisyme — May 6, 2019 — May 6, 2019 Free-Photos / Pixabay For most startup founders, it takes a while for the business to become profitable enough to pull out a substantial paycheck – enough to live on, that is. But in the meantime, what do these entrepreneurs do to pay the bills and … Continue reading How Startup Founders Survive the First Year Without a Paycheck →