Tag Archives: finds

Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Consumers age 18 to 34 are the most open to data sharing. Greg Sterling on October 23, 2019 Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, … Continue reading Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds →

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds

Data Management

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds →

Study Finds CMOs Overlook Search Opportunities To Drive Growth

Content Strategy

Study Finds CMOs Overlook Search Opportunities To Drive Growth by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday CMOs spend millions of dollars annually on search marketing and advertising, but some have conflicting views on the perceived value of the media and how it drives the return on investment and growth for their respective companies. eMarketer … Continue reading Study Finds CMOs Overlook Search Opportunities To Drive Growth →

Most consumers believe online privacy is impossible, survey finds

Online Privacy

The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Greg Sterling on July 10, 2019 Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they may be permanently changing their behavior and sharing … Continue reading Most consumers believe online privacy is impossible, survey finds →

Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Consumer-Centric Marketing

Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019 A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations →

In-store apps are now rated like products, Forrester report finds

Mobile Apps

Barry Levine on March 11, 2019 For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds →

Email Leads In Enterprise Content Delivery, Study Finds

Email Marketing Optimization

Email Leads In Enterprise Content Delivery, Study Finds by Ray Schultz , February 6, 2019 Email is the top content delivery tool for enterprise marketers, according to Enterprise Content Marketing 2019, a study by the Content Marketing Institute and Marketing Profs, sponsored by Seismic. Of 236 marketers polled, 93% say their firms distribute content by … Continue reading Email Leads In Enterprise Content Delivery, Study Finds →

Study finds decline in ‘trust’ costs corporations billions in profits

Business Lessons

An Accenture study ties $180 billion in revenue losses to declines in trust across 54 percent of companies in its index. Greg Sterling on November 5, 2018 It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study … Continue reading Study finds decline in ‘trust’ costs corporations billions in profits →

Amazon’s Alexa finds its business model: in-skill purchases

Amazon

Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. Greg Sterling on September 26, 2018 Last year, there was an early flirtation with audio advertising on Alexa devices. However, it was shut down quickly. Earlier this year, there was a rumor that Amazon was testing ads for brands … Continue reading Amazon’s Alexa finds its business model: in-skill purchases →

Adthena Finds Way For Brands To Compare Campaigns With Competitors

Branding Trends

Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors →