Tag Archives: Fight

1-800 Contacts Takes Fight Over Search Ads To Appellate Court

Search Strategies

1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis  @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court →

Tech Companies Won’t Fight California Privacy Proposal

Regulations

Tech Companies Won’t Fight California Privacy Proposal by Wendy Davis  @wendyndavis, June 27, 2018 The Silicon Valley lobbying group Internet Association said Wednesday that it won’t lobby against a privacy bill that is moving quickly through California’s legislature. The “California Consumer Privacy Act of 2018” (AB 375) would allow consumers to learn what “personal information” … Continue reading Tech Companies Won’t Fight California Privacy Proposal →

In the Growing Fight for Talent, Executive Eyes Turn to HR

Talent Hiring

Brandon Carter — August 9, 2017 Follow @bscarter — August 9, 2017 Free-Photos / Pixabay In many offices, HR is like a stepchild. Loved and appreciated, sure, but not like other departments. Sales produces revenue, marketing makes things sound nice, and product development builds all the cool stuff. HR? They just fire people, enforce rules, … Continue reading In the Growing Fight for Talent, Executive Eyes Turn to HR →

Attack of the clones: Here’s a script to fight duplicated ads

Advertisement Industry

Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that. Daniel Gilbert on July 12, 2017   You know those nightmares where your reflection comes out of the mirror and … Continue reading Attack of the clones: Here’s a script to fight duplicated ads →

6 battles your content must fight and how to equip it for victory

Content Management

Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective. Stoney deGeyter on December 2, 2016   There’s no shortage of content advice going around, but most of what we see online focuses on ways to produce new content … Continue reading 6 battles your content must fight and how to equip it for victory →

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