Tag Archives: field

The Challenges of Implementing a Field Service Solution

Sharanvarahan Satyanarayan — April 22, 2020 Whenever an organization decides to implement a field service solution, its immediate focus will be to remain competitive and manage their long term strategic goals. During the implementation phase, there will be multiple challenges that will make these organizations lose focus as such implementations will bring out their deficiencies … Continue reading The Challenges of Implementing a Field Service Solution →

Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

Facebook Marketing

It limits targeting options to keep advertisers from running discriminatory ads. Amy Gesenhues on August 16, 2019 Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, … Continue reading Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers →

The pros and cons of marketing operations as a corporate vs. field function

Marketing Challenges

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018 Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function →

The War On Clickbait: How To Stay On The Playing Field

Sahail Ashraf — February 6, 2017 Follow @Talcontent— February 6, 2017 If you’re in the midst of preparing a Facebook post for a client right now, you might want to stop for a second and make sure you aren’t in trouble. Facebook is notorious for changing algorithms as much as it possibly can, and an … Continue reading The War On Clickbait: How To Stay On The Playing Field →

5 Key Tips for Driving Attendance at Field Events

Event Marketing

by Howard J. Sewell Follow @hjsewellAugust 26, 2016 Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more … Continue reading 5 Key Tips for Driving Attendance at Field Events →

Field Activity Management: What Is It and Why Look into It?

Marketing Platforms

by Cam GarrantAugust 21, 2016 The Merriam-Webster dictionary defines management as “the act or art of managing: the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field on a daily basis, this definition only scratches the surface of what management means. Merchandising companies, organizations that perform routine … Continue reading Field Activity Management: What Is It and Why Look into It? →

Why Territory Management Matters For Mobile Field Service

Customer Service

by Jackie Carney July 26, 2016July 26, 2016 Field teams are an integral part of most mobile service companies’ success, but it’s not enough for a business to simply build a team of reps and send them out to do their job as they see fit. Problems such as missed appointments, an inefficient use of … Continue reading Why Territory Management Matters For Mobile Field Service →

5 Ways To Align With Sales As A Field Marketer

Sales Guide

by Jasmine Cortez July 18, 2016July 18, 2016 Field Marketing is a role that bridges the gap between sales and marketing. As a field marketer, my goals are often tied to the success of the sales team. One of the many factors that leads to field marketing success is developing a relationship with sales that … Continue reading 5 Ways To Align With Sales As A Field Marketer →

Order Writing Best Practices for Field Sales Teams

Product Management

by Alden Morse June 16, 2016June 16, 2016 Mobile order writing allows a field sales team to eliminate paper from their ordering process, reducing the number of people involved in getting orders filled, and increasing order accuracy. Rather than carting around catalogs and order forms, you can take a mobile device loaded with the mobile … Continue reading Order Writing Best Practices for Field Sales Teams →

20 Ways to Become the “Go-to Expert” in Your Field

Professional Services

by Martha Spelman April 14, 2016 Follow @marthaspelmanApril 14, 2016 When you make the effort to stand out, you get noticed…and you get business. Recognition as a thought leader in one’s industry is key to gaining credibility and building trust for one’s business. Becoming the “Go-to Expert” in a field leads to an invaluable perception … Continue reading 20 Ways to Become the “Go-to Expert” in Your Field →