Aurelie ChazalJanuary 22, 2015 Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them.– I don’t … Continue reading Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages
Ben PuzzuoliJanuary 11, 2015 No matter if you follow all the rules, are open and honest and even go the extra mile for all your customers you’re bound to sooner or later get negative online feedback about your products or services. You’re better off considering it a rite of passage rather than becoming upset, because … Continue reading How to Use Negative Online Feedback to Your Advantage
Liz Kislik December 1, 2014 The real problem with feedback is that, regardless of how skillfully it’s given, people often don’t know what to do with it. Recent neuroimagery research by Richard Boyatzis at Case Western University suggests that focusing on positive possibilities gives people room to think about how to be upbeat and open-minded … Continue reading How To Deepen Feedback And Foster Improvement
Liz Kislik November 18, 2014 Why do so many folks hate feedback so much that they resist giving or receiving it? Most people in the workplace categorize feedback as an uncomfortable, maybe even painful part of work life because of the negative feedback they’ve either had to give or receive in the past. In … Continue reading The Truth About Workplace Feedback
Scott Barnett November 15, 2014 Back in May we wondered aloud what would happen if small businesses accepted online feedback instead of reviews. What’s the problem with review sites? Here’s three of them: 1. The “extortion” argument – You don’t have to look very far to see examples of companies that claim that review sites … Continue reading Three Examples Why Small Business Owners Want Online Feedback, Not Reviews
By Cami Bird, Published November 12, 2014 Getting negative comments on social media can feel like an attack on your small business. After all, you’ve put countless hours and endless energy into your business, so when someone criticizes your hard work in a public forum, it’s only natural to feel upset. Luckily, negative posts don’t … Continue reading How To Turn Negative Feedback Into A Positive For Your Business
By Phillip Smith, Published November 3, 2014 Customer criticism is part and parcel of the digital age; even the most experienced and successful retailers can now easily fall by the way-side if they’re not alert. With extended outlets for consumers to make contact it’s likely that if phones aren’t answered and emails are ignored social … Continue reading Customer Criticism: How to Respond to Your Customers When Negative Feedback Strikes
By Laura Cumings, Published October 13, 2014 Collecting prospect experience (PX) feedback from your business customers during each milestone in the sales cycle sets a standard early on that customer-centricity is your organization’s top priority. This level of commitment, demonstrated before they sign the contract, creates a positive and lasting first impression. Moreover, three recent … Continue reading Why Business-to-Business (B2B) Sales Organizations Need to Collect Prospect Experience Feedback
