Tag Archives: Features

Minimize Potential Website Launch Risks by Testing New Features and Pages First

Website Development Guidelines

Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First →

AdWords Editor Power Features

Ad Campaigns

By Robert Brady  September 3rd, 2015 For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason? Speed! By having the entire account downloaded into an offline tool, you’re able to navigate around the account without any limitations from your bandwidth or connection. You can … Continue reading AdWords Editor Power Features →

12 Secret Facebook Features Every Marketer Should Use

Facebook Advertisement

Pam DyerAugust 31, 2015 Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing … Continue reading 12 Secret Facebook Features Every Marketer Should Use →

4 New Features You Should Be Using To Improve Twitter Ad Campaigns

Twitter

ZOG DigitalJuly 17, 2015 It’s been a year since Twitter introduced a way for brands to promote other apps, but the additions are still rolling through. Promoted Tweets have never been a better tool for marketers than they are today. Twitter ads are becoming a better investment for conversation engagement, app installations, and lead development. … Continue reading 4 New Features You Should Be Using To Improve Twitter Ad Campaigns →

Pinterest and Instagram Roll Out New Marketing Features for Brands

Marketing Automation

Alex CharalambousJune 14, 2015 Over the years, social media has evolved from being simply a social network to becoming a powerful marketing tool. Many of the social media giants have already monetized their platforms with paid advertising and promoted content. This “pay for play” option has allowed brands to further engage with their audience while … Continue reading Pinterest and Instagram Roll Out New Marketing Features for Brands →

The Essential Marketer’s Guide to Using Twitter’s Newest Features

Twitter

Marisa SmithMay 5, 2015 If you’ve been paying any attention at all to Twitter, you’ve noticed a ton of new features and updates in the past year. Many of these features pose terrific marketing opportunities for your business. Lost in the swirling sea of Twitter features? Don’t know what’s out there or where to begin? … Continue reading The Essential Marketer’s Guide to Using Twitter’s Newest Features →

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