Rick Goodman — March 19, 2020 Strategic planning is a core activity for any business leadership team. I’ve written about this process before and defined it in terms of establishing long- and short-term goals. Strategic planning is a critical way of setting a vision, building a consensus, allocating resources, and establishing benchmarks and expectations. It’s … Continue reading When Strategic Planning Fails
Wolfram van Wezel — January 3, 2020 With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, … Continue reading 7 Reasons Why ABM Fails and How to Avoid Them
Mike Kappel — February 1, 2019 Follow @PatriotSoftware — February 1, 2019 rawpixel / Pixabay Starting a new business is always risky and intimidating. And, unfortunately, not every business will succeed. A significant part of being an entrepreneur is learning from your mistakes and growing from them. According to one source, approximately 30% of new … Continue reading How to Rebuild After Your Business Fails
Evan Maslennikov — October 9, 2018 Follow @Run_CPA— October 9, 2018 The Crypto Hype Train of 2017 made a lot of people rich but left even more people poor and looking for a tax attorney. You’ve heard the story. But what nobody’s told you is that the Crypto Industry is still a goldmine for hard-working … Continue reading The Nails and Fails of Crypto Affiliate Marketing in 2018
Margarita Hakobyan — June 17, 2018 Follow @margahakobyan — June 17, 2018 StartupStockPhotos / Pixabay The commonly cited statistic says that more than fifty percent of businesses fail within the first year. Companies fail for all sorts of reasons: cash flow problems, poor understanding of their marketing segment, or a failure to connect with their … Continue reading Don’t Fail When Your Startup Fails
Chris Pentago — June 1, 2018 — June 1, 2018 Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with the famous quote “If you build it he will come.” Too many people used variations of this quote for running a business. A similar quote … Continue reading Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses
Miranda Paquet — December 7, 2017 — December 7, 2017 You know how important the holidays can be for your business. It’s your last chance to drive sales, hit your yearly goals, and set yourself up for success in the year ahead. According to the National Retail Federation, the holiday season brings in 20-40 percent … Continue reading 5 Holiday Sales Email Fails to Avoid
Richard Smith — February 17, 2017 Follow @MeRichardsmith— February 17, 2017 Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases. Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with … Continue reading 12 Facebook Ad Fails: Fix These for Better Consumer Targeting
Ronald Dod — February 10, 2017 Follow @Visiture_Search— February 10, 2017 Everyone has had their moments when they wondered what they were thinking—I guess I’ve just had a few more than others. Over the course of my career, I have tried a bunch of different tactics. While a lot of them worked for me, even … Continue reading The Biggest SEO Fails I Have Done
Greetje den Holder — February 10, 2017 Follow @GdenHolder— February 10, 2017 Some people seem to believe that crowdfunding is an easy way to get funding for your business idea. However, more crowdfunding campaigns fail than succeed. As Nermin Hajdarbegovic says: “For every Oculus Rift, there are literally hundreds of utterly asinine ideas vying for … Continue reading How to Avoid Embarrassing Crowdfunding Fails
