Roku says it could lose 25 percent of its cash after Silicon Valley Bank fails Karissa Bell @karissabe The sudden collapse of Silicon Valley Bank has put more than a quarter of Roku’s cash at risk. The streaming company had $487 million, representing 26 percent of its cash, in Silicon Valley Bank, the company disclosed … Continue reading Roku says it could lose 25 percent of its cash after Silicon Valley Bank fails
By Michael Grothaus March 02, 2023 Tesla’s Investor Day seems to have been a big bust—at least if we’re judging by reactions from actual investors. The event, which lasted over three hours and took place (March 21, 2023) at the company’s Gigafactory in Austin, Texas, was heavy on highlighting the company’s past achievements … Continue reading Tesla stock sinks after Elon Musk’s ‘Master Plan 3’ fails to impress at Investor Day
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
The pitfalls to avoid and the higher roads to take for marketing success. Tim Parkin on July 12, 2022 Most marketing fails, and often before it even starts. Marketing is pivotal to the success of every business. If your marketing fails, the business will follow suit. Ensuring the success of your marketing must be the … Continue reading Most marketing fails before it starts — here’s how to fix it
Desiree Johnson November 1, 2021 Every digital marketer knows a thing or two about campaign planning. Digital campaigns are the hallmark of every marketing strategy and can help drive insights that lead you towards a specific goal whether that’s a new product or service offering. Creating a digital marketing campaign is no small feat whether … Continue reading 5 Campaign Planning Fails That Give Us Goosebumps
Register for this webinar and learn how to squeeze all the value out of your ABM. Cynthia Ramsaran on October 12, 2021 at 4:49 pm The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to … Continue reading Nothing is wrong with your ABM strategy, but your execution fails
Stefan Wolpers June 14, 2021 TL; DR: When Scrum Masters Fail — Making Your Scrum Work #13 There are plenty of failure possibilities with Scrum. Given that Scrum is a framework with a reasonable yet short “manual,” this effect should not surprise anyone. Scrum thrives when the Scrum teams are self-managing while Scrum Masters embrace … Continue reading When the Scrum Master Fails by Being Overly Protective — Making Your Scrum Work
Rick Goodman — March 19, 2020 Strategic planning is a core activity for any business leadership team. I’ve written about this process before and defined it in terms of establishing long- and short-term goals. Strategic planning is a critical way of setting a vision, building a consensus, allocating resources, and establishing benchmarks and expectations. It’s … Continue reading When Strategic Planning Fails
Wolfram van Wezel — January 3, 2020 With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, … Continue reading 7 Reasons Why ABM Fails and How to Avoid Them
Mike Kappel — February 1, 2019 Follow @PatriotSoftware — February 1, 2019 rawpixel / Pixabay Starting a new business is always risky and intimidating. And, unfortunately, not every business will succeed. A significant part of being an entrepreneur is learning from your mistakes and growing from them. According to one source, approximately 30% of new … Continue reading How to Rebuild After Your Business Fails
