Tag Archives: Facebook

Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead

Publishers Guide

by Sean Hargrave, Staff Writer, September 23, 2016 The media landscape is fragmented and confusing right now, so much so that the News Media Association has asked the Government to do something about Google and Facebook’s influence. Exactly what the government is supposed to do is not laid out. So of course nothing will get … Continue reading Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead →

How to Effectively Manage Comments on Facebook and Instagram Ads

Social Media Utilization

by Darnelle O’Brien Follow @thekissagencySeptember 24, 2016 If someone comments on your organic social media posts, do you respond? Most businesses would say, yes. So it is astounding how many business pages leave their paid posts unattended. Leaving your paid posts unattended, can mean you miss business opportunities, brand advocacy as well as the chance … Continue reading How to Effectively Manage Comments on Facebook and Instagram Ads →

How Creating A Private Facebook Group Can Unlock New Business Opportunities

Facebook

by Simon Dunant Follow @podcastingpowerSeptember 22, 2016 One of the most underused social media strategies that most entrepreneurs miss is the value in creating a Facebook group for their business. Many business owners already have a Facebook page, but a page is a very closed one way connection with your clients, and social media can … Continue reading How Creating A Private Facebook Group Can Unlock New Business Opportunities →

Facebook wants to show brands how its ads measure up against TV, others

Facebook Engagement

Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016    On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others →

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

Return On Investment - ROI

by Shanelle MullinSeptember 16, 2016 With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook ads are obvious choices for PPC campaigns. But is one better than the other? Are the optimization processes for both similar? What about A/B testing? These are … Continue reading Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI →

Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy?

Video Strategy

by Paul Furiga Follow @paulfurigaSeptember 16, 2016 When HubSpot published its first State of Inbound report eight years ago, the future of video content seemed a bit out of focus — promising, colorful but not quite clear. Today, video is no longer a future consideration, it’s the dominant social medium of the present, a fact … Continue reading Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy? →

5 Simple Ways to Improve Your Facebook Ad Campaigns

Facebook Advertisement

by Darnelle O’Brien Follow @thekissagencySeptember 16, 2016 With over 1.4 billion active users, Facebook is one social network that all businesses simply cannot ignore. Facebook has established itself as a great paid advertising platform. But just like the organic side of social media communication, without a solid strategy and understanding of how to run a … Continue reading 5 Simple Ways to Improve Your Facebook Ad Campaigns →

5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls

Facebook Advertisement

by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls →

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