Syed Balkhi — August 17, 2018 — August 17, 2018
Still stuck at 100, 500, or 1000 subscribers? Are you looking for effective ways to grow your email list and convert website traffic into subscribers? Well, you’ve come to the right place.
Did you know that by 2022 the number of email users is expected to reach 4.3 billion users? Clearly, you have a great potential of reaching a massive audience by building an email list. And there’s no better time to get started than right now.
In this post, we’re going to show you some of the most effective ways you can use to get your website visitors to join your email list. The best part is, you won’t even have to hire any experts. You can implement these strategies on your website all by yourself.
Let’s get started, shall we?
1. Setup exit-intent popups
Almost every blog and website has popup optin forms these days. They work well to convert visitors into subscribers. However, exit-intent popups are actually much more effective at generating more subscribers because they only appear right before the visitor leaves your site, making them much less intrusive.
Exit-intent is a technology that comes with most of the popular lead generation software programs. It allows you to accurately predict when a visitor is about to leave your website and create opt-in forms that pop-up at that very moment to capture the user’s attention.
This will help you in several different ways by allowing you to grab the attention of your visitors to convert them into a subscriber or a sale and also to reduce your website bounce rate.
2. Improve engagement with 2-step opt-ins
Most users often ignore popup messages when they interfere with their user experience. This is why you need to have a backup plan to convert those visitors.
With 2-step opt-ins, you can create email sign up forms that only open when a user clicks on a link or an image. This puts users in control and allows them to subscribe whenever they want.
For example, Backlinko is one of the many websites that uses 2-step opt-ins. It helps you to grab the attention of the users when they are immersed in the content of the blog posts and gives them the opportunity to join your email list on their own.
3. Embed sign up forms inside blog posts
As more and more visitors choose to read your blog posts on mobile vs. desktop, you’ll need to come up with a strategy to make sure your email capture form is visible. One strategy is to include the sign-up form in your blog posts, usually right after it, before the comment section.
Inline opt-in forms are great opportunities to offer content upgrades. It’s a type of lead magnet that lets you attract subscribers by offering an additional piece of content at the end of a blog post.
Checklists, guides, and PDF versions of blog posts are some of the popular content upgrades you can use to increase email signups.
4. Use a sticky floating bar
Wouldn’t it be amazing to have an opt-in form floating around on your website at all times, allowing visitors to subscribe to your email list at any time? This is exactly what you can accomplish with sticky floating bars.
Floating bars lets you show a simple opt-in form or a CTA (call to action) with a link to a landing page to generate more leads. Unlike other methods of lead generation, floating bars take less space on your website and stick to the top of your pages, so that even when users scroll down on your long blog posts, your opt-in forms will always be visible.
This is a great way to capture emails, especially when you’re targeting mobile visitors. Since floating bars take less space, they do wonders at converting mobile visitors into subscribers.
5. Generate leads from comments
The comments section on your blog is another great source of lead generation. You can easily collect the emails of the users who leave a comment on your blog posts to grow your email list by simply using a free WordPress plugin.
A common problem with the default comment system on WordPress is that it doesn’t notify users when someone replies to a comment. You can fix this problem using the Subscribe To Comments Reloaded plugin while also growing your email list.
Once you install the plugin, it will allow users to choose to receive notifications for replies via email when leaving a comment on your blog. This helps users to stay engaged with your blog and gives you the ability to export the emails to your email list. It’s a win-win.
In conclusion
One thing to keep in mind when growing an email list is that it’s a process that takes time. You can’t expect to build an email list of thousands of subscribers overnight.
Once you implement the strategies we’ve described above, you can get to work and start generating more traffic to your website. The more visitors you have coming to your website the higher chance you’ll have at converting more subscribers.
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