by Kevin Ho Follow @mayoshrimpOctober 6, 2016 With death defying stunts, movie grade production quality, and a relentless drive to continually push the boundaries of how we define a brand, Red Bull has proven to be one of the 21st century’s marketing greats. Yet most marketers don’t have even close to the marketing budget that … Continue reading 5 Lessons Red Bull Can Teach About How to Optimize a Facebook Page
by Fran MerlieOctober 6, 2016 By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost certainly watched Chewbacca Mom try on her new mask, and you’ve probably watched Buzzfeed blow up a watermelon with rubber bands. Facebook is investing heavily in the platform, inking million dollar … Continue reading How to Use Facebook Live Like a Pro: 12 Storytelling Tips for Tech Companies
by Laurie Sullivan@lauriesullivan, October 5, 2016 Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing, with most focusing on social and search running on Facebook and Google, according to survey findings released Wednesday. While 82% of the companies participating in the survey have separate budgets for search and social … Continue reading Google, Facebook Become Focus Of Holiday Digital Campaigns (DD)
by Jini MaxinOctober 4, 2016 If you (as a blogger) think that ‘Facebook Instant Articles’ could be the straw that finally breaks your blogging business’ back, think again. For every 100 sites that think Instant Articles is not worth 2 cents, there are 1000+ out there that have gone ‘all-in.’ Thanks to the dual benefit … Continue reading 10 Things You Should Know About Facebook Instant Articles
by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
by Tracey Wallace Follow @tracewallSeptember 29, 2016 No matter how advanced your targeting is, your ad creative is what will catch a potential customer’s eye –– or keep them moving along in their Facebook feed. What your ad looks like and what it says are incredibly important to the success of your overall Facebook ad … Continue reading 24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
by Asaf Hartuv Follow @asafhartuvSeptember 28, 2016 One of the best things about Facebook has always been its plethora of targeting options for marketers. You can literally choose from tens of thousands of options to drill down for your ads, ensuring that you reach exactly the audience you want without having to spend any more … Continue reading New Targeting Options for Facebook Live
by Sue KrauseSeptember 28, 2016 A Q. & A. with Facebook Product Marketing Manager, Mobile Advertising Kevin Chao The Jornaya team has heard a lot of buzz lately about Facebook’s new lead ads product. I recently had a chat with Facebook’s Kevin Chao to get the lowdown on Facebook lead ads to share with you. … Continue reading All About Facebook Lead Ads
by Jonny Rosen Follow @ohjonnySeptember 27, 2016 Facebook Live has introduced an innovative new option to reach your audience. You no longer have to confine yourself to updating short video updates after an event has passed or to “live blog” with snippets of text as you report from an event. Now, you can broadcast a … Continue reading Tips for Getting Started and Being Successful with Facebook Live
by Stephanie Heitman Follow @stephheitmanSeptember 25, 2016 Facebook advertising is a great way to reach marketing goals like targeting new and existing customers, building brand awareness, and increasing engagement on your Facebook page. But, before you start advertising on Facebook, there are some steps you’ll need to take. Set Up & Optimize Your Business’s Facebook … Continue reading How to Prepare for Facebook Advertising
