Tag Archives: Experience

How to Use the Candidate Experience to Grow Brand Equity

Consumer Mamangement

Sandra Hess — April 1, 2018 — April 1, 2018 A recent study showed that more than three-quarters of all employers surveyed admitted to having trouble finding qualified talent. Note that these employers didn’t have trouble finding candidates – they had trouble finding the ‘right” candidates. This dilemma has forced both large and small-scale employers … Continue reading How to Use the Candidate Experience to Grow Brand Equity →

Brand Equity Building Should Start With the Candidate Experience

Branding Lessons

Sandra Hess — March 30, 2018 — March 30, 2018 Building brand equity is a concept that many company leaders embrace. For years, organizations across the globe have been strategically building their corporate brand as a means of attracting targeted customers to their company. Studies show that this strategy is paying off. In one study, … Continue reading Brand Equity Building Should Start With the Candidate Experience →

How Small Businesses Can Benefit from Voice Search and User Experience

Smart Business Tips

Nishadha Silva — January 25, 2018 Follow @rumblinglankan — January 25, 2018 JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result … Continue reading How Small Businesses Can Benefit from Voice Search and User Experience →

A new era of personalization: The hyperconnected customer experience

Customer Experience

In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience. Andy Betts on January 24, 2018   We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In … Continue reading A new era of personalization: The hyperconnected customer experience →

9 Simple Employee Experience Upgrades You Can Implement Anytime

Employee Advocacy

Johnny Duncan — January 17, 2018 — January 17, 2018 Alexas_Fotos / Pixabay What does it mean to provide a great employee experience, and how do you go about improving yours? Simply put, a great employee experience is engaging, productive, fulfilling, and enjoyable. As straightforward as that may seem, many business and HR leaders today … Continue reading 9 Simple Employee Experience Upgrades You Can Implement Anytime →

4 Services to Help Email Marketers Elevate Customer Experience in 2018

Email Marketing Tools

Kristen Dunleavy — January 5, 2018 Follow @KristenWritesIt — January 5, 2018 “The most effective way for the decision makers in organizations to realize financial success is to ensure their businesses get ever better at meeting the needs, wants and expectations of their customers,” writes Ian Golding at CustomerThink. “By doing so, not only will … Continue reading 4 Services to Help Email Marketers Elevate Customer Experience in 2018 →

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