Sarah Bentley — August 8, 2018 — August 8, 2018 When an employee leaves their job, the last thing that they probably think about is updating their current role listed on their LinkedIn profile. If an employee forgets to end their current job experience with an employer and they are linked to the employer’s Company … Continue reading How to Update Your Job Experience on LinkedIn When You Leave A Company
Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point. Jim Yu on July 13, 2018 The role of search is expanding and diversifying at an accelerating pace. In the … Continue reading Improving the customer experience means getting search right
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. Barry Levine on June 28, 2018 “Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing … Continue reading Forrester issues first Wave report on Experience Optimization
Amanda Clark — June 18, 2018 Follow @GrammarChicInc — June 18, 2018 Free-Photos / Pixabay If you’ve ever spent time working in retail, you quickly realize that the skills and responsibilities can be fairly similar between jobs. This can make writing your resume more challenging because you don’t want to repeat the same thing for … Continue reading Making Retail Experience Pop on Your Resume
Aki Merced — May 18, 2018 Follow @akimerced — May 18, 2018 In the last decade, the growing adoption of e-commerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result … Continue reading Raising the Bar for E-commerce: The OmniChannel Approach to Customer Experience
Dave Sutton — May 17, 2018 — May 17, 2018 In late 2016, the talent acquisition and retention teams at Asurion realized they needed to transform the employee experience (EX) if they wanted to win their fair share of top talent. The privately-held company provides mobile protection insurance and technology warranty support services for over … Continue reading 3 Strategies to Improve Employee Experience
Ana Gotter — April 30, 2018 Follow @ana_gotter — April 30, 2018 Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content … Continue reading How to Create a Fullscreen Canvas Experience on Facebook
Amanda Abella — April 19, 2018 — April 19, 2018 I have a big media conference I’m attending this week. The good news is I don’t have to travel for it. It’s actually being held up the street from my apartment. The bad news is I haven’t looked at the schedule yet. Fortunately, I’m a … Continue reading How to Have a Productive Conference Experience
By Bernadette Coleman April 11th, 2018 Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I’m … Continue reading The Omni-Channel Experience is All About the Data
