Ashley Taylor AndersonMay 29, 2015 In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly evolve into something we’ve only just begun to imagine. In this last article on brand marketing evolution, we’re going to … Continue reading Brand Marketing Evolution: The Future of Content Creation
Zach TaijiMay 9, 2015 What is lifecycle marketing? It’s a 360-degree relationship-building process that turns leads into customers, and customers into advocates – in the end allowing your customers to do the marketing for you. Lead generation is the first step to lifecycle marketing. Nowadays, there are many ways to generate a lead such as … Continue reading The Evolution of Lifecycle Marketing [Infographic]
Columnist Liane Dietrich examines six new publisher models driving next-level performance in affiliate marketing. Liane Dietrich on February 20, 2015 Affiliate marketing sure looks a lot different than it did 20 years ago. Gone are the flashing banners, pop-up ads and discount-only conversions of years past. While there’s no denying that coupon sites are largely … Continue reading The Affiliate Publisher Evolution
Jordan ConJanuary 31, 2015 Defining “success” on social media isn’t easy for brands. It’s often an early step in an increasingly complex customer journey, and there’s heaps and heaps of data. Given that, many marketing departments feel overwhelmed by the data and don’t know what to do with it, so they end up relying on … Continue reading The Evolution of Social Media Marketing “Success”
Rachel Serpa December 23, 2014 Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list … Continue reading The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3
By Personal Branding Blog, Published November 14, 2014 Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you? Though you may have defined your personal brand earlier on, having … Continue reading Personal Brand Rebrand or Evolution?
By Dan Newman, Published October 23, 2014 You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the digital web, the … Continue reading Why Marketing Evolution Is Failing In The C-Suite
