by Stacey Rudolph July 25, 2016July 25, 2016 First, a quick definition… Conversion Rate Optimization is a technique that uses analytics and user feedbacks to increase your website’s performance. It seeks to improve on any metric that is considered important to your business’ key performance indicators (KPI) such as sales increase, downloads, and signups among … Continue reading The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]
Bing’s Christi Olson takes a look at 20 years of search. We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as … Continue reading A brief evolution of Search: out of the search box and into our lives
by Jennifer Thayer June 17, 2016 Follow @TechyJenJune 17, 2016 Direct sales differ from indirect sales in one key way: the relationship between salesperson and customer is one-on-one. It has been shown that this personal relationship can greatly increase the effectiveness of the salesperson’s methods, at least when compared to indirect sales. But perhaps this … Continue reading The Evolution of Direct Sales
by Mike Pierce May 16, 2016May 16, 2016 eCommerce is constantly evolving. But some things just don’t change. Early in my career, I led software development teams that worked on the first eCommerce platforms for Wal-Mart and Sam’s Club. This was right around the time of the dotcom bubble burst. Behind the scenes, as the … Continue reading The Constant Evolution of eCommerce
by Kris Spisak April 4, 2016 Follow @MidloWebApril 4, 2016 Do you blog or produce web articles—adding depth, personality, and proof of your expertise to your business website? Content marketing is not a new idea. Building a library of resources on your website and producing engaging conversation-starters may already be on your to-do list, but … Continue reading The Evolution of Blogging: A Content Marketing Update
It’s time to scrap outdated strategies. Columnist Scott Rayden explains why marketers need to shift their perspective and make the customer journey more engaging. Scott Rayden on January 27, 2016 at 9:32 am The onset of the digital age gave customers more discretionary control over what they buy and from whom they buy. However, even … Continue reading The Evolution Of Digital Marketing And Changing Customer Expectations
by Will Price November 29, 2015 Follow @lordwilliamNovember 29, 2015 Online shopping is taken for granted these days; however, many shoppers can remember a time before e-commerce. How did we get from brick and mortar stores to shopping online? The history of e-commerce and the evolution of the modern day storefront dates farther back than … Continue reading The Evolution of the Storefront [Infographic]
Ashley Taylor AndersonMay 29, 2015 Imagine you were born in 1910. Over the course of your lifetime, you’d witness the rise of radio; the emergence and dominance of TV; the birth of computers and the internet; and even the first appearance of mobile devices. Print, which had been the only mass communication channel for a … Continue reading Brand Marketing Evolution: The Transition To Digital Content
Ashley Taylor AndersonMay 29, 2015 In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly evolve into something we’ve only just begun to imagine. In this last article on brand marketing evolution, we’re going to … Continue reading Brand Marketing Evolution: The Future of Content Creation
Zach TaijiMay 9, 2015 What is lifecycle marketing? It’s a 360-degree relationship-building process that turns leads into customers, and customers into advocates – in the end allowing your customers to do the marketing for you. Lead generation is the first step to lifecycle marketing. Nowadays, there are many ways to generate a lead such as … Continue reading The Evolution of Lifecycle Marketing [Infographic]
