How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017 Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017 Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter
Louis Foong — December 30, 2016 Follow @thealeagroup— December 30, 2016 With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by … Continue reading The Evolution of the Strategic CMO [Infographic]
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 Emails are a convenience in the modern times. Right from registering your account at a social media to getting your fresh scoop of the global news, emails are your passport to the digital world. Ever wondered what brought about this revolution? Why the number … Continue reading The Theory of Email Evolution [Infographic]
Alice Chen — October 28, 2016 — October 28, 2016 Consumers shopping habits have evolved over the last few years. Tech-savvy buyers are equipped with mobile devices, and they’re using them to research, purchase, and write online reviews. The modern shopper wants convenience, personalization, and speed. Facilitated by technology, modern consumers are empowered by instant … Continue reading The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming
by Sunil Bagai Follow @ZenithtalentOctober 20, 2016 As the National Minority Supplier Development Council’s 2016 Conference and Business Opportunity Exchange draws near, we’ve spent the past few weeks writing about issues of inclusion. The event, which we hope to see you at, runs from October 23 to October 26. Yet its spirit — the importance … Continue reading Immigrant Talent: The Next Frontier in Diversity and Workforce Evolution
Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel. Lewis Gersh on October 14, 2016 Semantics has always been a key marketing component. That’s how “used cars” became “pre-owned vehicles.” And lately, we’ve seen digital marketers get … Continue reading The evolution of the programmatic superchannel
by Jomer Gregorio Follow @JomerGregorioOctober 10, 2016 With the recent release of Penguin 4.0 in Google search engine, Google reassured its users a more convenient and memorable experience while searching on the internet. However, this latest update means a lot to SEO practitioners, especially for those who heavily relies on traditional link building to increase … Continue reading The Evolution of Traditional Link Building to Link Earning [Infographic]
Social data’s not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise. Will McInnes on October 13, 2016 Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused … Continue reading Social CMO to social CMI: the insight-driven evolution in the enterprise
by Rik Walters Follow @rikwaltersSeptember 9, 2016 Evolution of Digital Marketing Image via AIS Media The Early Days of Digital Marketing Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity throughout global businesses. Over the past 3 years, I have had the … Continue reading The Evolution of Digital Marketing In The Enterprise
