Tag Archives: Evolution

Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital

Machine Learning

Shelly Dutton — May 7, 2018 — May 7, 2018 One of the most overhyped and underestimated forms of digital technology might be machine learning (ML), and it is shaking up the foundation of the digital business. Data-pattern anomalies are detected in real time to weed out spam, fraud, and potential security threats. People are … Continue reading Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital →

Voice AI: Are You Ready for the Next Evolution in Online Marketing?

Artificial Intelligence

Miranda Marquit — February 27, 2018 — February 27, 2018 HeikoAL / Pixabay Over the past year or so, there’s been a revolution in the way consumers interact with their devices. The rise of voice-activated systems like Alexa and Google Home, not to mention Siri, is changing the way consumers get information — and is … Continue reading Voice AI: Are You Ready for the Next Evolution in Online Marketing? →

The Evolution of Television – or – How Millennials are Changing the Advertising Game [Infographic]

Advertisement Industry

Will Price — April 7, 2017 Follow @lordwilliam— April 7, 2017 Oh, TV. You lovely mass of tubes, electricity, information, bleeps and bloops, canned laughter, and people getting hit in the groin. What ever would we do as a civilization with you around? Without TV, how would we ever have witnessed some of history’s’ most … Continue reading The Evolution of Television – or – How Millennials are Changing the Advertising Game [Infographic] →

The evolution required to achieve a sustainable online ecosystem

Business Development

How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017    Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem →

The evolution of the customer journey in 2017: Optimizing moments that matter

Performance Optimization

As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017    Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter →

The Evolution of the Strategic CMO [Infographic]

Content Management Tools

Louis Foong — December 30, 2016 Follow @thealeagroup— December 30, 2016 With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by … Continue reading The Evolution of the Strategic CMO [Infographic] →

The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming

Consumer Engagement

Alice Chen — October 28, 2016 — October 28, 2016 Consumers shopping habits have evolved over the last few years. Tech-savvy buyers are equipped with mobile devices, and they’re using them to research, purchase, and write online reviews. The modern shopper wants convenience, personalization, and speed. Facilitated by technology, modern consumers are empowered by instant … Continue reading The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming →

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