Category Archives: Sports Business

Super Bowl XLII Attracted Malicious Attacks Through Sports Bets

Super Bowl XLII Attracted Malicious Attacks Through Sports Bets by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2023 Super Bowl XLII attracted an estimated $16 billion in wagers, a survey published in February by The American Gaming Association (AGA) found. Most bets are made through sports-betting apps, making bets easy and efficient. The popularity of sports betting, … Continue reading Super Bowl XLII Attracted Malicious Attacks Through Sports Bets →

YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket

Sports Business

YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket by Laurie Sullivan @lauriesullivan, December 22, 2022 YouTube will pay billions annually to secure rights to the NFL Sunday Ticket franchise. The subscription-based Sunday Ticket allows customers access to all Sunday afternoon games for out-of-market teams. Google’s video platform will license the residential rights … Continue reading YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket →

Sports sponsorships for women athletes grew 20% in 2022

Sports Business

Brands and nonprofits are driving growth in sports deals by using more digital channels. Chris Wood on December 15, 2022 at 2:32 pm | Reading time: 2 minutes It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment … Continue reading Sports sponsorships for women athletes grew 20% in 2022 →

First look: Telfar’s debut sportswear collection

Sports Business

By Elizabeth Segran August 17, 2022 Telfar Clemens, the Liberian-American designer, is known for his radical inclusivity, encapsulated by his slogan, “It’s not for you. It’s for everyone.” [Photos: Telfar] He only designs unisex garments and he deliberately prices his products to be more affordable than other designers. His famous tote bag—sometimes known as the … Continue reading First look: Telfar’s debut sportswear collection →

First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football

Sports Business

By Jeff Beer March 29, 2022 For the last 13 years, Cam Newton has been deeply involved in 7-on-7 youth football, running teams of many ages through his foundation. Now, the former NFL MVP is becoming an investor with Brooklyn-based Overtime’s newest sports venture OT7, a new 7-on-7 football league for high school-age players … Continue reading First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football →