Catherine Hayden — March 22, 2017 — March 22, 2017 Social media is a conversation like any other. Getting your point across is important, but unless you know how to listen you’re not communicating well. Gauging and analysing sentiment is the best way to make sure you’re hearing what your audience has to say and … Continue reading Social Media Sentiment: Everything You Need To Know
Chris Boeckelman — February 3, 2017 Follow @cboeck— February 3, 2017 Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Instead of relying on hunches, companies can make confident, data-driven decisions that save time and money. Customers benefit from sharing feedback too. According to AgilOne’s Consumer Survey, over … Continue reading Everything You Need to Know About Online Survey Response Rates
by Brian Quarles, Op-Ed Contributor, January 6, 2017 This week, 21 years ago, on Microsoft’s website Bill Gates wrote an essay — we didn’t call them blogs back then, did we? — with a headline destined for countless textbooks to come. Titled simply “Content Is King,” Bill’s essay asserted that, just like with broadcast and … Continue reading Everything Is Content, Content Is Everything
Benjamin Brandall — January 6, 2017 — January 6, 2017 Ever had to listen to yourself repeating the same instructions to coworkers? Are you struggling to remember how to complete a task you last tackled a month ago? Remember feeling frustrated by the time and effort wasted? It doesn’t have to be this way. Picture … Continue reading Why You Need To Create A Process For Everything You Do More Than Twice
Julie Chomiak — January 6, 2017 — January 6, 2017 Small business owners manage everything in their company, from payroll to business development. As business as a whole continues to evolve, now is the time for small businesses to take the dive into digital marketing. While print marketing is still a vital part of a … Continue reading Going Digital: Everything Small Business Owners Need To Know Before Making the Digital Dive
Kasia Perzyńska — January 2, 2017 — January 2, 2017 What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; … Continue reading Everything You Need to Know About Meta Descriptions
Adel de Meyer — December 12, 2016 Follow @adeldmeyer— December 12, 2016 Are you venturing into the realm of digital marketing and wondering where to start? The first step is to plan, build, and execute your strategy specifically geared towards digital. Websites, mobile apps, and social media networks are just some of the ways to … Continue reading Creating A Digital Marketing Strategy – Everything You Need To Know
By Larry Alton December 12th, 2016 For businesses that sell physical goods online, there’s no such thing as too many sales channels or advertising mediums. So, if you aren’t using Amazon – and specifically Amazon Marketing Services (AMS) – then you’re missing out on a chance to expand your footprint. What Is It? AMS’s … Continue reading Everything You Want to Know About Amazon Advertising
Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
by Naylor GrayOctober 19, 2016 A few years back, my mom gave me a T-shirt for my birthday. It was one of those shirts that had my last name on it—a logo that said “Gray’s Tavern” on the front in really big letters. Not having much use for it but also not wanting to be … Continue reading Timing Is Everything: When to Use Personalized Video
