Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business buyers in 29 different countries to gain an understanding of changing customer expectations and behaviors.
Some key findings include:
As Lidiane Jones, EVP of experience at Salesforce, expressed via email:”Trust needs to be the foundation of business for every brand. Consumers are not taking anything–products, values, words–at face value anymore.”