Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
by Dave Brock February 1, 2016 Follow @davidabrockFebruary 1, 2016 Today, I had an unusual exchange of emails with a top executive (client and close friend). I’d sent, perhaps too casually, a note with a critique and suggestions on a project his team had been working on, somewhat related to the things I was doing … Continue reading Everyone Is Fighting A Battle You Know Nothing About!*
by Steve Gumm January 30, 2016 Follow @stevegummJanuary 30, 2016 Local video marketing is a just a term to describe a type of service. That’s all. It’s words. To one reader it will mean one thing and to another something entirely different. The same can be said for any profession, title or name for that … Continue reading Local Video Marketing and What Everyone is Missing
by Stephanie Wharton January 8, 2016January 8, 2016 Last year, we established that Instagram is an influential force in the fashion industry. The platform has provided fashion figures and fans with the ability to share and consume content in an incredibly unique way. Fashion brands bought into it, too. Retailers from Forever 21 to Nordstrom … Continue reading These 7 Brands Prove Instagram Is For Everyone
by Jessie-Lee Nichols November 19, 2015 Follow @jhyphenlNovember 19, 2015 In case you haven’t noticed, websites on the Internet are all starting to look very similar to each other. If this is news to you, I’ll pause for a second for you to go confirm… See what I mean? Now that we are on the same … Continue reading “Why Does My Website Look Like Everyone Else’s?”
Jonathan YefetOctober 29, 2015 An awesome study was just conducted by the folks at Folio Magazine and WhatCounts. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the month of September, and we’re happy to share the results with … Continue reading How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts
Aya TsurutaOctober 2, 2015 Most people aren’t born experts at sales or customer management. Creating and maintaining rapport with customers requires training and practice, but those who stand out in these areas have something under their belts beyond carefully following the instruction of their managers. These people have mastered the art of intuition: a natural … Continue reading Everyone Can Master Intuition
Alex BirkettSeptember 23, 2015 At a certain point, the results from your A/B testing may slow down. You’ll try dozens of small iterations, but the needle just won’t move. You’re experiencing diminishing returns, and it’s not fun. What does this mean? Probably that you’ve hit a local maximum. What do you do now? If you’ve … Continue reading How to Get Over Local Maximum? Everyone Hits It Eventually
Sahail AshrafJuly 9, 2015 Social media can be an incredibly exciting place, and if you are a big car manufacturer it is even more exciting than usual, because you have hundreds of thousands of pounds to spend and the creative team behind your campaign that anyone else would kill for. It’s big money and it’s … Continue reading 8 Auto Brands That Are Showing Everyone Else How To Dominate Facebook
Jeannie WaltersJune 22, 2015 Social media as a customer service channel is now a given. Customers turn to this method when they are frustrated, and aren’t afraid to air their grievances publicly. 67% of consumers have used a company’s social media site for servicing, according to J.D. Power. Marketers and other business leaders could actually … Continue reading 5 Ways Everyone Wins with Proactive Social Media Engagement
