Marcus Cook March 25, 2021 There are a number of ways to grow your agency. Add a new revenue stream. Grow your sales organically. Form a joint venture. Any number of ways – or combinations of ways – can work for you. However, if it’s a quick win you’re after, and if you are in … Continue reading Should You Grow Your Agency Through Acquisitions?
Why Oracle, Not Microsoft, Should Buy TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2020 Technology that can be proven to protect consumer data with the same security as U.S. intelligence agencies remains behind the sale of TikTok, according to one analyst, after President Trump said he would support Oracle’s purchase of TikTok, the … Continue reading Oracle, Not Microsoft, Will Buy TikTok
Imran Tariq July 10, 2020 Mergers and acquisitions are nothing new to the business world. In fact, more than 12,713 mergers and acquisitions occurred during the year of 2019 within the United States. This kind of business pivot is common sense for so many platforms and operations out there, which is why we rarely pause … Continue reading 5 Reasons Why Acquisitions Produce Sustained Growth for Companies Today
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale. Greg Sterling on October 22, 2019 Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a … Continue reading MasterCard buys SessionM for tighter credit card-loyalty program integration
by Michael Cooper November 27, 2015 Follow @InnovInfluencerNovember 27, 2015 You’ve built a company from scratch and now you’re ready to sell it. First off, congratulations! You’ve done something that most people will never do, and that’s pretty amazing. Selling your company is a big deal. If you position yourself well, you stand to gain … Continue reading 7 Vital Steps to Position Your Company for Acquisition
by Kate Boyce November 9, 2015 Follow @LeadForensicsNovember 9, 2015 There’s one thing that you just can’t live without in business – and that’s leads. As even the best sales person in the world will quickly grind to a halt without anyone to pitch to. And it’s not just any old leads you need. You … Continue reading Avoiding the Pitfalls When It Comes to Buying Company Data
Whitney SunseriJuly 21, 2015 The online customer purchase path has become way more complex. If marketers want to develop a relevant and efficient online acquisition strategy, they have to fully understand this new online purchasing landscape. The online advertising world is traditionally “ad centric” – campaign performance is measured for a given format and on … Continue reading Audiences: the Heart of New Acquisition Strategies