Category Archives: Acquisition

InMoment acquires review management company

Acquisition

ReviewTrackers will help users of the experience improvement platform access customer voices. Kim Davis on June 17, 2022 Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, … Continue reading InMoment acquires review management company →

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search

Acquisition

GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search by Laurie Sullivan  @lauriesullivan, June 10, 2022 Los Angeles-based GR0, which began as a search engine optimization (SEO) firm in 2020, made an acquisition this week that moves it into paid search. The move will provide marketers with a portfolio of search-marketing … Continue reading GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search →

DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience

Acquisition

DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience by Laurie Sullivan  @lauriesullivan, May 5, 2022 DISQO, a customer experience platform, on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand’s products and services. The acquisition of Feedback Loop accelerates DISQO’s … Continue reading DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience →

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics

Acquisition

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan  @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics →

5 Reasons Why Acquisitions Produce Sustained Growth for Companies Today

Acquisition

Imran Tariq July 10, 2020 Mergers and acquisitions are nothing new to the business world. In fact, more than 12,713 mergers and acquisitions occurred during the year of 2019 within the United States. This kind of business pivot is common sense for so many platforms and operations out there, which is why we rarely pause … Continue reading 5 Reasons Why Acquisitions Produce Sustained Growth for Companies Today →

MasterCard buys SessionM for tighter credit card-loyalty program integration

Acquisition

The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale. Greg Sterling on October 22, 2019  Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds.  SessionM is behind loyalty programs for a … Continue reading MasterCard buys SessionM for tighter credit card-loyalty program integration →

7 Vital Steps to Position Your Company for Acquisition

Acquisition

by Michael Cooper November 27, 2015 Follow @InnovInfluencerNovember 27, 2015 You’ve built a company from scratch and now you’re ready to sell it. First off, congratulations! You’ve done something that most people will never do, and that’s pretty amazing. Selling your company is a big deal. If you position yourself well, you stand to gain … Continue reading 7 Vital Steps to Position Your Company for Acquisition →

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