Category Archives: Acquisition

MasterCard buys SessionM for tighter credit card-loyalty program integration

The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale. Greg Sterling on October 22, 2019  Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds.  SessionM is behind loyalty programs for a … Continue reading MasterCard buys SessionM for tighter credit card-loyalty program integration

7 Vital Steps to Position Your Company for Acquisition

by Michael Cooper November 27, 2015 Follow @InnovInfluencerNovember 27, 2015 You’ve built a company from scratch and now you’re ready to sell it. First off, congratulations! You’ve done something that most people will never do, and that’s pretty amazing. Selling your company is a big deal. If you position yourself well, you stand to gain … Continue reading 7 Vital Steps to Position Your Company for Acquisition

Audiences: the Heart of New Acquisition Strategies

Whitney SunseriJuly 21, 2015 The online customer purchase path has become way more complex. If marketers want to develop a relevant and efficient online acquisition strategy, they have to fully understand this new online purchasing landscape. The online advertising world is traditionally “ad centric” – campaign performance is measured for a given format and on … Continue reading Audiences: the Heart of New Acquisition Strategies